About You You love Jesus. You love kids. You are mission-driven, relationship-minded and motivated by the opportunity to make a meaningful impact. You bring excellence to your work, communicate effectively and take ownership of whatever is in front of you.

You thrive in a fast-paced, growing environment and are comfortable wearing multiple hats. You are adaptable, collaborative and willing to jump in wherever needed—whether that means building relationships, solving problems, creating new opportunities or supporting others to move an important initiative forward.

You think beyond your individual role and look for ways to make the entire team and organization stronger. You approach challenges with a solutions-oriented mindset, work well with others and aren't afraid to take initiative when you see an opportunity to advance the mission.

At the end of the day, you do what it takes to get things done. Above all, you know this isn't just your career. It's a chance to do something meaningful. A chance to serve others. And a chance to make a life-changing impact on students with the gospel. About the Job

LifeWise is seeking a gospel-centered, creative and digitally fluent Social Media Manager to grow national awareness of LifeWise Academy and build a distinctive, engaging social media presence.

We're looking for more than someone to manage our social accounts. We're looking for someone who understands how people actually consume content online and is excited to help define what LifeWise looks, sounds and feels like on social media.

This role will own LifeWise's national social media strategy across Facebook, Instagram, X, YouTube, TikTok and LinkedIn. You'll have significant freedom to experiment, develop new content formats and find creative ways to introduce LifeWise to new audiences while engaging the parents, donors, church leaders, program staff and supporters already connected to our mission.

You'll work alongside copywriters, designers, videographers and other marketing team members—but you'll be the social expert in the room. You'll help determine what content we need, capture and create content yourself when appropriate and direct the broader creative team to develop content built to succeed on social. Responsibilities

Social Strategy & Brand Own and continually evolve LifeWise's organic social media strategy across Facebook, Instagram, X, YouTube, TikTok and LinkedIn

Develop a distinctive, recognizable and engaging social presence that grows national awareness of LifeWise

Build and manage an editorial calendar that balances audience growth, supporter engagement, organizational priorities and key content pillars

Identify emerging platforms, trends, formats and opportunities and determine how LifeWise can use them authentically

Experiment aggressively with new content approaches, learn from performance and turn successful ideas into repeatable strategies

Partner with marketing leadership to establish goals and continually refine LifeWise's social strategy Content & Storytelling Develop social-first content concepts designed around how audiences actually consume and share content online

Capture authentic, phone-native content at LifeWise programs, events and other opportunities, including short-form interviews, testimonials and behind-the-scenes stories

Edit existing video, interviews and other assets into compelling social-first content

Brief and direct LifeWise's copywriting and creative teams on the content needed to achieve social media goals

Identify compelling people and stories across the LifeWise movement and help individuals feel comfortable and confident creating content on camera

Adapt content and creative approaches for the unique audiences and behaviors of each social platform Audience Growth & Engagement Grow LifeWise's follower base and engagement across social platforms

Create a deliberate mix of content designed to reach new audiences and content that informs, inspires and rallies existing supporters

Manage comments, messages and conversations across LifeWise's national social accounts

Manage community engagement on paid social campaigns in partnership with the Growth Marketing team

Monitor conversations about LifeWise, released time religious instruction and relevant topics to identify opportunities, trends and emerging issues

Use social listening and audience feedback to inform future content and strategy

Track and report social media performance, translating results into clear insights and recommendations for continued growth Creators & Community Help build LifeWise's influencer and creator strategy from the ground up

Identify and develop relationships with creators and influencers who can authentically introduce LifeWise to new audiences

Explore opportunities for user-generated content and creator partnerships that extend LifeWise's reach

Equip local LifeWise program teams with social media best practices, tools and guidance to strengthen their local presence

Identify successful content and approaches from across the LifeWise network that can be amplified or replicated nationally

Support additional social media and growth marketing priorities as needed Qualifications and Experience A mature personal Christian faith consistent with the LifeWise Academy Statement of Faith

3+ years of experience in social media, digital content, content marketing or a related field

A portfolio demonstrating the ability to create social-first content that earns attention and drives audience growth or engagement

Strong understanding of Facebook, Instagram, X, YouTube, TikTok and LinkedIn and how content strategy differs across platforms

Demonstrated ability to recognize, create and develop compelling short-form video content

Comfortable capturing content with a smartphone and working with video editing tools to create platform-native content

Strong understanding of social media trends, audience behavior and emerging content formats

Experience using social media analytics to evaluate performance and inform strategy

Strong creative instincts and a willingness to experiment, test ideas and challenge conventional approaches

Ability to direct and collaborate with copywriters, designers, videographers and other creative professionals

Strong interpersonal skills with the ability to help others feel comfortable sharing their stories on camera

Excellent communication, organization and project management skills

Demonstrated ability to thrive in a fast-paced, collaborative environment

Ability to travel occasionally, up to approximately 15% Salary and Benefits From $65,000 per year

Medical, dental, and vision coverage for qualified employees

Retirement plan, including employer match

Unlimited PTO for qualified employees

Job Type:

Full-Time

Working Location:

Hybrid - Central Ohio LifeWise Academy's hiring practices and EEO Statement are fully in compliance with both federal and state law. Federal law creates an exception to the "religion" section of employment discrimination laws for religious organizations and permits them to give employment preference to members of their own religion. LifeWise Academy is in that category.