Overview We are seeking an energetic and innovative Social Media Manager to lead our digital storytelling and brand presence across multiple social media platforms. In this dynamic role, you will craft compelling content, analyze digital marketing performance, and foster meaningful relationships with our online community. Your passion for social media marketing combined with your expertise in content creation, analytics, and media editing will drive engagement and elevate our brand visibility. This paid position offers an exciting opportunity to shape our online voice and connect with audiences worldwide. Duties Develop and implement comprehensive social media strategies aligned with overall marketing goals to boost brand awareness and engagement. Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Adobe Creative Suite, Photoshop, Illustrator, and media editing tools. Monitor social media channels daily through social listening tools to gauge public sentiment, identify trends, and respond promptly to comments or inquiries to foster community relationships. Utilize social media management applications such as Hootsuite and Buffer to schedule posts, track performance metrics, and optimize content timing for maximum reach. Analyze social media analytics and marketing online analytics using Google Analytics and platform-specific insights to assess campaign effectiveness and inform future strategies. Manage paid advertising campaigns on platforms like Facebook Advertising to target specific audiences, increase reach, and improve ROI. Collaborate with cross-functional teams including public relations, branding, and digital marketing to ensure consistent messaging across all channels. Conduct keyword research for SEO purposes to enhance content visibility in search engine results. Prepare detailed reports on media performance analytics and digital marketing performance monitoring to measure success against KPIs. Experience Proven experience in social media management or digital marketing roles with a strong portfolio demonstrating successful campaigns. Expertise in social media platforms' algorithms, features, and best practices for content marketing. Proficiency with graphic design tools such as Adobe Photoshop, Illustrator, and video editing software for creating multimedia content. Strong understanding of SEO principles, web analytics (Google Analytics), and marketing analytics tools for data-driven decision making. Experience managing social listening tools and social media management applications like Hootsuite or Buffer. Excellent written communication skills with a knack for proofreading and compelling content writing tailored for diverse audiences. Ability to analyze data from various sources to monitor digital marketing performance accurately and adjust strategies accordingly. Knowledge of public relations principles to manage brand reputation effectively across digital channels. Join us as a Social Media Manager if you're passionate about crafting engaging stories that resonate globally! Bring your creativity, analytical mindset, and enthusiasm for digital marketing performance monitoring to help us grow our online community while delivering measurable results through innovative social media content creation!

Pay:

From $35,000.00 per year

Work Location:

Hybrid remote in Woodbury, TN 37190