A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
Social Media Manager Featherlite Trailer Manufacturing
LLC - 5.0
Concord, NC Job Details Full-time 14 hours ago Qualifications Visual design Photo editing Visual communication design Content scheduling Promotional video projects Media editing tools
Full Job Description Social Media Manager & Content Creator Reports To:
Design and Marketing Manager Location:
Remote -
Travel Required Job Summary:
We are seeking a highly creative and strategic Social Media Manager & Content Creator to manage and elevate our brand's online presence. This role goes beyond traditional social media management — you will be responsible for concepting, capturing, and creating visually compelling content that showcases our trailer product lines and brings our brand to life. You will play a key role in transforming our manufacturing processes, products, and industry presence into engaging, modern, and visually elevated content that resonates with both dealers and end-users. The ideal candidate combines a passion for the manufacturing industry with strong creative instincts and data-driven insights to increase brand awareness, lead generation, and customer loyalty.
Essential Functions and Responsibilities:
Strategy Development:
Develop and implement comprehensive social media strategies aligned with company business goals, with a focus on promoting various trailer product lines (e.g., utility, enclosed, heavy-duty) in a visually engaging way.
Creative Content Production:
Concept, shoot, edit, and publish high-quality, original content (photo, video, reels, short-form content) on a consistent basis. This includes hands-on content creation in shop environments, outdoor settings, and real-world use cases.
Visual Brand Elevation:
Continuously improve the overall look and feel of our social platforms by creating a cohesive, polished, and premium visual identity that makes our trailers and manufacturing process stand out.
Manufacturing Storytelling:
Capture and showcase the craftsmanship, innovation, and behind-the-scenes aspects of our manufacturing process in a way that is both informative and visually compelling.
Trend Adaptation:
Stay on top of social media trends and adapt them in a way that aligns with our brand and industry , ensuring content feels relevant without losing authenticity.
Event & Travel Content Capture:
Travel periodically (a few times per year) to trade shows, industry events, and brand activations to capture real-time content and tell the story of our brand in action. Additionally, travel to other company plant locations as needed to capture a high volume of photo and video content that supports multiple brands and ongoing content needs.
Campaign Management:
Plan and execute paid social media advertising campaigns (Meta Ads, LinkedIn Ads) to drive traffic, dealer inquiries, and direct sales, adhering to set budgets.
Community Management:
Monitor and respond to comments, messages, and inquiries in a timely, professional manner to foster engagement and provide customer support.
Brand Representation:
Act as a brand ambassador, ensuring consistent tone, voice, and visual identity across all platforms.
Analytics & Reporting:
Track KPIs (reach, engagement, clicks, lead conversions) using tools like Google Analytics and platform insights, providing monthly reports with actionable recommendations.
Collaboration:
Work closely with marketing and sales teams to support product launches, promotions, and event coverage, ensuring strong alignment across departments.
Skills, Qualifications, and Experience Requirements:
Proven experience as a Social Media Manager, Content Creator, or similar role, preferably in manufacturing, automotive, or industrial sectors Demonstrated ability to create original, engaging content (photo/video) — not just manage or schedule posts Strong creative eye with experience in visual storytelling, branding, and content aesthetics Ability to take technical or industrial subject matter and make it visually engaging and "cool" Proficiency in content creation and editing tools (e.g., Adobe Creative Suite, Canva, CapCut, etc.)
