Social Media & Growth Manager Location:

Charlottesville, VA preferred; hybrid or remote considered About the Role Icarus Medical is looking for a Social Media & Growth Manager to own one of our most important growth channels: social media. This is more than a traditional social media role. Social is a critical part of our patient acquisition and revenue funnel, currently generating over 100 patient leads per day, which flow directly to our inside sales team. We are looking for someone who can protect that performance, grow it significantly, and build the programs and systems to make social an increasingly powerful revenue engine. You will own social strategy, content direction and creation, lead generation, analytics, influencer and ambassador programs, and the connection between social lead capture and our CRM. Key Responsibilities Social & Content Own Icarus Medical's social strategy across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms. Develop and oversee engaging, social-first content including short-form video, educational content, product demonstrations, patient stories, testimonials, and behind-the-scenes content. Develop campaigns designed to generate qualified patient leads, not just engagement. Identify trends, test new creative approaches, and scale what works. Provide creative direction to interns who support content generation. This role will not have direct reports. Lead Generation & Revenue Maintain and grow our current daily social-generated patient leads. Develop strategies to significantly increase qualified leads over time. Monitor lead volume, quality, conversion, cost per lead, and downstream sales performance. Work closely with our inside sales team to understand which campaigns and leads are converting. Connect social activity to measurable business outcomes and revenue. Salesforce & CRM Manage the connection between social lead capture and Salesforce. Understand how leads are captured, routed, tracked, and attributed within the CRM. Work with sales and marketing to improve attribution from social → lead → opportunity → customer. Influencer & Ambassador Programs Develop and manage an influencer and ambassador strategy. Identify and build relationships with patients, athletes, clinicians, healthcare professionals, creators, and relevant communities. Build scalable ambassador and referral programs. Track performance and develop programs that generate both authentic content and qualified leads. Analytics & Growth Establish and monitor key KPIs. Use data to determine what content and campaigns should be scaled, changed, or discontinued. Continually test new platforms, messaging, audiences, and acquisition strategies. Develop repeatable systems for scaling social as a major growth channel. Required Skills 3+ years of experience in social media, digital marketing, growth marketing or demand generation. Paid social experience. Demonstrated experience generating leads through social media. Strong understanding of Instagram, Facebook, YouTube, and LinkedIn. Experience creating or directing short-form video. Strong understanding of social analytics and performance metrics. Working knowledge of Salesforce or a comparable CRM. Understanding of lead capture, attribution, and conversion funnels. Excellent communication and storytelling skills. Ability to work independently and take ownership of measurable outcomes. Preferred Skills Healthcare, medical-device, orthopedic, sports medicine, physical therapy, or consumer-health experience. Experience building influencer or ambassador programs. Photography or videography skills. Startup or high-growth company experience.

How Success Will Be Measured:

Maintaining and significantly growing social-generated patient leads. Improving lead quality and conversion. Increasing social's contribution to revenue. Building a scalable influencer and ambassador network. Improving social-to-Salesforce tracking and attribution. Developing a repeatable system for continued social growth.

Pay:

$60,000.00 - $70,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off

Work Location:

Hybrid remote in Charlottesville, VA 22902