About OffPlan OffPlan is a direct care platform launching in Florida and Virginia, built in partnership with independent, physician-owned primary care practices.

Our thesis is simple:

insurance is for emergencies, healthcare is for everyday life. Roughly 80% of what people actually need from the healthcare system, annual exams, sick visits, chronic disease management, care coordination, doesn't belong in an insurance claims process at all. OffPlan removes that 80% from the insurance system entirely through a straightforward membership: no claims, no prior authorizations, no deductibles, and same-day or next-day access to a physician who isn't managing a 2,500-patient panel. Insurance and stop-loss coverage stay in place for the true 10-15% that is genuinely catastrophic. We work with employers (self-funded, level-funded, and fully insured), benefits advisors and brokers, individual consumers through our direct-to-consumer channel, and physicians who want to practice medicine without an insurance company standing between them and their patients. We're an early-stage, founder-led company moving fast toward our Florida and Virginia launch, which means this role will have outsized influence over how OffPlan looks, sounds, and grows. The Role OffPlan is looking for a Social Media Manager to build our social presence essentially from zero, right as we head into launch in Florida and Virginia. This role is equal parts storyteller and educator: most people have never heard of direct primary care, don't know what "no prior authorizations" actually means for them, and have been trained by decades of insurance marketing to be skeptical of anything that sounds too simple. You'll be responsible for making OffPlan's model click for employers, brokers, physicians, individual consumers, and eventually members, one post, video, and comment thread at a time.

This is a hands-on role:

you'll be writing, shooting, editing, scheduling, and reporting on your own work, not just directing an agency. Key Responsibilities Build and manage OffPlan's presence across relevant platforms (LinkedIn primary, with Instagram, Facebook, and X as appropriate for local Florida and Virginia audiences) Develop a content calendar that balances brand storytelling, founder/team visibility, employer and broker education, D2C consumer awareness, and local launch-market presence in Florida and Virginia Translate OffPlan's core ideas, no claims, no prior authorizations, no deductibles for primary care, transparent cash-pay specialty pricing, into content people actually stop to read Create high-quality content, including graphics, short-form video, and written posts, using standard design and editing tools Plan and run targeted paid social campaigns (Facebook/Instagram Ads, LinkedIn Ads) to reach employers, brokers, and D2C consumers in the Florida and Virginia launch markets, and optimize spend based on performance Work with physicians, advisors, and the founding team to source authentic stories and testimonials as OffPlan launches its first practices and employer groups Manage community engagement: respond to comments and messages, monitor sentiment, and flag opportunities or issues to the Marketing Manager Conduct light social listening to track brand perception, industry conversation, and competitor activity, and use those insights to sharpen content strategy Track platform-level and campaign-level performance using native analytics and tools like Google Analytics, and iterate on content strategy based on what actually drives engagement and leads Proofread all content for accuracy, brand consistency, and tone before publication Coordinate with the Website/Mobile Designer to keep visual style consistent and to repurpose web/campaign assets for social What You Bring 3+ years managing social media for a brand, ideally in healthcare, insurance, employee benefits, wellness, or another trust-driven B2B2C category Strong, clear writing skills; you can make a regulated, technical topic sound human without dumbing it down Comfort producing and/or directing short-form video and founder-led content, not just static graphics Working knowledge of design and editing tools (Adobe Creative Suite or equivalent) and social scheduling/management tools (Hootsuite, Buffer, or similar) Experience running and optimizing paid social campaigns (Facebook Ads Manager or similar) and reading platform or Google Analytics data to guide decisions A genuine interest in healthcare policy, benefits, or the direct primary care movement; this role works best for someone who wants to be an educator, not just a poster Experience supporting a product or company launch is a strong plus Familiarity with Florida and/or Virginia business and healthcare communities is a plus but not required Compensation $62,000 to $75,000 base salary, plus options eligibility. This range reflects current Atlanta metro benchmarks for social media managers. What OffPlan Offers Ground-floor role at a founder-led company with a clear, differentiated model and committed leadership team Direct access and visibility to OffPlan's CEO and COO/CCO; your work will be seen and will matter The chance to build a function from scratch rather than inherit someone else's playbook Competitive compensation, commensurate with experience Location This is a hybrid role based out of OffPlan's Marietta, GA office, with an expectation of 2-3 days per week in-office and the remainder remote. To Apply Send your resume (and portfolio, where applicable) along with a short note on why the direct primary care model resonates with you to careers@offplan.network.

Pay:

$62,000.00 - $75,000.00 per year

Benefits:

Paid time off Application Question(s): This is a hybrid role with 2-3 days per week required in the office in Marietta, GA. Do you live in the Atlanta metro area to commute to Marietta?

Work Location:

Hybrid remote in Marietta, GA 30064