Daily mission: Make people stop scrolling and pay attention to what Richmond Auctions is doing next. Find the story, set the strategy, capture the moment, engage the audience — and turn some very cool stuff into content people actually want to see.

WHO ARE YOU?

You live comfortably at the intersection of creativity, storytelling, strategy and execution. You understand that great social media isn't just posting — it's knowing what will make someone stop, watch, react, share and come back for more. You're equally comfortable building a content strategy, managing a calendar, reviewing performance and grabbing your phone because something happening on the auction floor is too good to miss. You know the difference between content that's polished and content that's overproduced. You can write. You can shoot. You can edit. You can lead. And, most importantly, you have good instincts. You don't need someone handing you every idea or telling you what should happen next. You find the stories, establish the priorities and make sure the work gets done.

WHAT WILL YOU DO?

You'll own Richmond Auctions' overall social media strategy and day-to-day execution, leading how our brand, auctions, people and incredible inventory show up across social platforms. You'll work closely with our Social Media Content Specialist, Marketing, Photography & Design and auction teams to plan, prioritize and execute content that builds our audience, strengthens engagement and — ultimately — puts more eyes on our auctions. This is a hands-on management role. You'll set direction and coordinate resources, but you'll also create, capture and publish content yourself when the opportunity calls for it. Some days that means planning and analyzing. Some days that means filming. Some days you'll be handed a million-dollar sign, a rare automobile, an enormous gold nugget or something none of us quite knows how to describe yet. Your job is to figure out how to tell the story — and make sure people see it.

QUALIFICATIONS

• 3+ years of professional social media, digital marketing, content strategy or related experience preferred.
• Demonstrated experience managing social channels for a brand, business or organization.
• Demonstrated ability to manage a social media program beyond content creation, including planning, prioritization, analytics and performance accountability.
• Experience coordinating or directing the work of other content creators or creative resources preferred.
• Strong writing and storytelling ability.
• Hands-on experience creating short-form video and social-first content.
• Comfortable shooting quality content using a smartphone and/or camera.
• Working knowledge of social editing and content creation tools.
• Strong understanding of major social platforms and how content, audiences and strategies differ among them.
• Experience using social media management, scheduling and analytics tools.
• Ability to interpret performance metrics and turn the numbers into actionable decisions.
• Strong organizational skills and ability to manage multiple deadlines, campaigns and auction calendars.
• Portfolio or examples of prior social media/content work required.
• Experience with collectibles, auctions, luxury goods, automotive, sports, entertainment or enthusiast-driven brands is a plus — curiosity about them is mandatory.

PERSONAL ATTRIBUTES

• Creative without needing to be precious about it.
• Naturally curious — sees a story where other people just see an object.
• Strategic enough to see the bigger picture and practical enough to get today's post out.
• Strong sense of humor and good judgment about when to use it.
• Comfortable approaching people and pulling personality out of them.
• Comfortable providing direction, setting priorities and holding work to a standard.
• Self-directed and willing to take ownership.
• Fast-moving without being sloppy.
• Strong attention to detail.
• Collaborative and comfortable working across departments.
• Doesn't wait three days for inspiration when something needs to be posted today.
• Understands that social media moves quickly, but the Richmond brand still matters.
• Keeps the culture positive — participation in 3:00pm dance breaks remains strongly encouraged.

Pay:

$45,000.00 - $50,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person