Brazos Home Care Bryan, Texas | Serving Bryan-College Station and the Brazos Valley About Brazos Home Care Brazos Home Care is a locally owned and operated home care agency dedicated to helping older adults remain safe, comfortable, and independent in the place they love most—home. We are seeking a creative, energetic, and results-driven marketing professional to strengthen our community relationships and expand how we reach and educate local families. This hands-on position combines community outreach, referral development, social media, content creation, and digital marketing. Position Overview The Marketing and Community Relations Director will build relationships with healthcare professionals, senior-service organizations, community leaders, and other referral partners throughout the Brazos Valley. This individual will also develop and manage a coordinated marketing strategy that includes digital advertising, website content, email marketing, community events, presentations, and traditional marketing. The ideal candidate is personable, creative, organized, comfortable with technology, and committed to following through and measuring results. Key ResponsibilitiesCommunity Relations and Referral Development Build and maintain relationships with hospitals, rehabilitation facilities, senior living communities, physicians, home health agencies, hospice organizations, veterans' organizations, churches, and other community partners. Develop and manage a prioritized list of referral sources and community contacts. Conduct regular face-to-face visits with referral partners throughout the Brazos Valley. Represent Brazos Home Care at networking events, community programs, professional meetings, and educational presentations. Identify new partnership and outreach opportunities. Maintain consistent communication and follow-up with referral partners. Help increase qualified inquiries, consultations, new clients, and service hours. Social Media and Content Marketing Create engaging and educational content related to aging at home, dementia and memory care, caregiver education, fall prevention, veterans' benefits, family caregiving, client stories, and community activities. Create or coordinate graphics, photography, short-form video, and other digital content. Manage and monitor the company's social media presence. Respond appropriately to online engagement and help maintain a professional, trustworthy brand voice. Digital and Traditional Marketing Coordinate social media efforts with the company website, Google Business Profile, email marketing, digital advertising, and traditional marketing. Recommend and manage paid social media and digital advertising within an approved budget. Help maintain accurate and consistent company information across digital platforms. Develop marketing materials for community outreach, referral partners, events, and prospective clients. Research new marketing opportunities and recommend strategies based on performance. Reporting and Performance Measurement Track community outreach, referral activity, marketing campaigns, and results. Monitor qualified inquiries, consultations, new clients, conversion rates, service hours, marketing expenses, and return on investment when reasonably measurable. Provide regular reports on marketing activity and performance. Use results to recommend improvements and guide future marketing decisions. How We Measure Success At Brazos Home Care, marketing success is about more than generating posts, likes, or followers. We want to know whether our marketing efforts are: Reaching the right families Building trust within the community Strengthening professional referral relationships Generating qualified inquiries Converting inquiries into new clients Increasing service hours Helping us understand which marketing investments are most effective Qualifications Experience in marketing, social media management, digital marketing, community relations, business development, healthcare outreach, or a related field Strong interpersonal and relationship-building skills Excellent written and verbal communication Strong organizational and follow-up skills Ability to manage multiple projects and deadlines Experience creating social media content and managing content calendars Comfort using social media platforms, digital tools, and basic performance analytics Ability to work independently while collaborating with company leadership and staff Professional appearance and confidence representing the company in the community Valid driver's license and reliable transportation for local community outreach Preferred Qualifications Experience in home care, healthcare, senior living, hospice, home health, or senior services Experience with paid social media or digital advertising Experience with graphic-design or content-creation platforms Experience with email marketing, website content, Google Business Profile, or customer relationship management systems Experience tracking leads, conversions, marketing costs, or return on investment Established professional relationships within Bryan-College Station or the Brazos Valley What We Are Looking For We are looking for someone who is: Creative and willing to try new ideas Outgoing and comfortable meeting new people Organized and disciplined about follow-up Compassionate toward older adults and their families Comfortable balancing in-person outreach with digital marketing Accountable for measurable results Excited to help a locally owned company grow If you enjoy building relationships, creating meaningful content, developing new marketing ideas, and measuring the results of your work, we would like to hear from you. How to Apply Please submit your résumé and a brief introduction explaining your relevant marketing, community-relations, or healthcare experience through Indeed. Candidates may also call 979-704-6954 for additional information. Brazos Home Care 1135 N. Earl Rudder Freeway, Suite 102 Bryan, TX 77803

Pay:

$45,000.00 - $55,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person