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Social Media Manager
Career Insights for Public Relations Manager (General)
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Based on Utah data
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What they do
A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
$110,203 / year median in Utah
+10% projected growth
Job Description
- Fri Responsibilities
- Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across the America First Credit Union brand, products and services.
- Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
- Development and implement creative content, engagement and measurement strategies for the America First social media channels.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
- Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.
- Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.
- Work with all levels of management to explore and identify ways to integrate social media into business strategies and marketing campaigns.
- Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
- Oversee paid social media strategy and budgeting
- Maintain appropriate audit and risk management documentation for all social media actitivies Qualifications
- Four year degree required in Marketing, Public Relations, or similar.
- 5+ years experience in social media advertising, communications or marketing.
- Excellent written and verbal communication skills.
- Strong technical background with advanced computer skills.
- Aptitude to develop and maintain strong working relationships with both internal and external stakeholders.
- A solid understanding of ethical search engine optimization techniques.
- Exceptional leadership capabilities and strong interpersonal skills.
- Extremely strong communication and presentation skills.
- Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software).
- Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.
- Experience with creating and identifying quality social media content related to finances, community involvement, education is preferred.
- Ability to work effectively under deadlines and juggle several assignments simultaneously.
- Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required.
- Data, analytics, and metrics oriented.