« Back to all jobs Sr Social Media Manager Contract type Full-Time Location Arlington , VA Specialty Marketing Remote No Reference 514454 Contact name Christine Lyle Apply For This Job Job description

Senior Social Media Manager Location:

Arlington, VA Schedule:

Onsite Mon - Thurs, remote Fri

RELO NOT OFFERED

social + editorial + audience development + growth. This person needs to understand how to take journalism and turn it into platform-native content that ultimately drives audience growth, site traffic, newsletter acquisition and subscriptions. We are seeking a strategic, creative, and data-driven Senior Social Media Manager to grow our digital audience and strengthen engagement across social platforms. This full-time role will lead organic social strategy, transform editorial work into compelling platform-native content, and connect social activity to meaningful outcomes including website traffic, newsletter growth, and subscriptions. The ideal candidate combines strong editorial instincts with a growth mindset and a demonstrated ability to build audiences in a fast-paced publishing environment. Key Responsibilities Develop and lead an organic social media strategy across priority platforms. Expand reach among new audiences while deepening engagement with existing readers, subscribers, and followers. Translate journalism, analysis, podcasts, video, and newsletters into timely, high-performing social content. Create clear pathways from social platforms to the website, newsletters, podcasts, and subscription products. Partner with editorial, creative, growth, and marketing teams to align social programming with acquisition, conversion, retention, and revenue goals. Manage daily publishing calendars, platform-specific messaging, community engagement, and breaking-news coverage. Identify opportunities for short-form video, graphics, clips, live coverage, and other social-first formats. Monitor platform trends, algorithm changes, cultural conversations, and competitor activity to inform strategy. Establish, track, and report on KPIs including reach, engagement, referral traffic, newsletter acquisition, and subscription conversion. Use analytics and testing to optimize content formats, headlines, posting cadence, calls to action, and audience targeting. Maintain editorial standards, voice, and brand integrity across all social channels. Collaborate with paid media partners to identify opportunities for organic and paid social efforts to reinforce one another. What We're Looking For 5+ years of experience in social media, audience development, digital publishing, growth marketing, journalism, politics, or a related field. Demonstrated success growing audiences through organic social media and translating performance into measurable business results. Strong knowledge of major social platforms, evolving algorithms, audience behavior, and platform-native content formats. Excellent writing, editing, headline-writing, and editorial judgment. Experience working in news, media, politics, public affairs, or another fast-moving content environment. Comfort analyzing performance data and using insights to make strategic decisions. Experience developing or managing short-form video, graphics, and other visual social content. Ability to manage competing priorities, respond to breaking news, and collaborate effectively across teams. A highly organized, analytical, experimental, and results-oriented approach. Recruiter Christine Lyle View Christine Lyle's Jobs Benefits offered See Benefits