A Public Relations Officer works as part of a Public Relations team to create a positive public image for an organization or business. Researches, writes and distributes press releases to targeted media, collates and analyzes media coverage, prepares and supervises the production of publicity brochures, handouts or direct mail leaflets. May write or editing in-house magazines, case studies, speeches, articles and annual reports.
Contracting Resources Group, Inc . (CRG) is a mid-sized woman-owned business supporting federal mission priorities through program execution, performance measurement, strategic communications, acquisition support, and digital transformation. Since 2002, CRG has provided high-quality solutions with a focus on reliability, agility, and operational excellence. We offer a collaborative work environment, competitive compensation, and have been recognized for our strong workplace culture through awards such as "Best Places to Work" and the Department of Labor's HireVets Platinum Medallion.
Description:
This position is for a media analyst supporting the Military Health System and the Defense Health Agency. Our team supplies strategy, planning, video, news writing, graphic design, social media, media relations, outreach, web, and administrative support to one of the largest communication programs in the Department of War. The purpose of the position is to conduct media analysis activities to advance MHS and DHA objectives and priorities by informing senior leaders of trends in media coverage that impact the organization. Job Duties Produce daily and as-needed media reports for senior leadership, detailing trends in coverage, sentiment, audience reach, media type, coverage areas, and other metrics. Identify communications, risks, opportunities, goals, and objectives within assigned areas. Evaluate impact of MHS and DHA media relations activities. Track and report sentiment analysis of media coverage and public perception. Research, plan, execute, and assess media relations activities to advance organizational priorities and objectives. Write and coordinate Public Affairs Guidance, talking points, questions and answers, issue papers, press releases, media advisories, media engagement preparation materials, and related products. Ensure products comply with AP Style, division style guides, and Section 508 of the Individuals with Disabilities Act requirements. Qualifications Degree in journalism, communications, marketing, or similar field Ability to conduct and/or lead media relations activities related to a variety of topics. Experience and/or education in media monitoring, reporting, and data visualization. Experience and/or education in writing and coordinating media relations products, like talking points, issue papers, press releases, media advisories, and related products. Experience and/or education in assessing media engagements and communicating findings/recommendations for future directions to leaders. Experience and/or education in identifying and recommending media engagement courses of action to advance organizational goals. Ability to work in a fast-paced environment both independently and as a team.
Experience following AP Style. Preferred but not Required Experience working with the Department of War. Experience with media intelligence suites (e.g. CISION, Meltwater, PublicRelay) PRSA certification
Location:
Primarily remote, in the National Capitol Region. On occasion, duties require the employee to be on-site at the Defense Health Headquarters in Falls Church, VA.
