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Career Insights for Director of Communications
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Scorecard
Based on Washington data
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What they do
A Director of Communications manages an organization's internal and external messages, interacting with employees and external stakeholders to keep them informed of company developments. Create strategies to implement internally to increase employee awareness and promote productivity. Communicate with media and external stakeholders to announce new products or developments, and discuss organizational changes.
$201,765 / year median in Washington
+13% projected growth
Job Description
- Business Strategy and Program Management Description
- Job Summary
- This role is responsible for securing approval for high-level global PSS plans and budgets, aligning them with organizational objectives, and creating a comprehensive GTM/PSS scorecard with associated metrics, goals, and benchmarks.
- Develops and secures approval for high-level global PSS plans and budgets on a global scale, aligning them with organizational objectives.
- Leads cross-functional, cross-organizational teams and agencies in the development and execution of introduction plans.
- Develops and owns a comprehensive GTM scorecard/dashboard, including associated metrics, goals, and benchmarks.
- Leads the development of closed-loop post-analysis for marketing programs, and identifies and executes indicated actions.
- Develops and defines customer segmentation strategies at a global scale, tailoring PSS experiences to different customer segments.
- Oversees global marketing operations activities, as needed, like CRM update, accrual management, collateral fulfillment etc.
- Assists in the development of advanced sales training materials to empower the sales force.
- Partners with sales senior management in retailer/reseller account calls/development to strengthen relationships and drive sales.
- Provides mentorship and guidance to lower-level employees, thus, ensuring the realization of operational and strategic plans. Education & Experience Recommended
- Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 10+ years of work experience, preferably in product marketing, product design, or a related field. Preferred Certifications NA Knowledge & Skills
- Agile Methodology
- Analytics
- Business Development
- Business Strategies
- Business To Business
- Customer Relationship Management
- Data Analysis
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Market Research
- Marketing
- Marketing Strategies
- New Product Development
- Product Management
- Product Marketing
- Product Strategy
- Project Management
- Thought Leadership
- Value Propositions Cross-Org Skills
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity Impact & Scope
- Impacts large functions and leads large, cross-division functional teams or projects. Complexity
- Provides highly innovative solutions to complex problems within established policy. Disclaimer
- This job description describes the general nature and level of work performed in this role.
Benefits:
HP offers a comprehensive benefits package for this position, including:- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/]) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Job
- Marketing Schedule
- Full time Shift
- No shift premium (United States of America) Travel
- Relocation
- Equal Opportunity Employer (EEO)
- HP, Inc.