PUBLIC RELATIONS SPECIALIST-PARKS AND RECREATION

Department:

Parks and Recreation Pay Grade:

111

FLSA Status:

Non-Exempt Personnel Status:

Regular Full-Time

JOB SUMMARY

This position is responsible for performing specialized public relations duties in support of Parks and Recreation programs and activities. This position reports to the Parks and Recreation Director.

ESSENTIAL JOB FUNCTIONS

Oversee the coordination of department social media, photography, videography, and design, including managing website content updates and building engagement with residents. Provides and implements public relations strategies for the department and related organizations; including creating marketing and outreach materials, developing and maintaining partnerships with community, and interactions and communication with the media. Generates marketing plans for each event and develops and/or coordinates orders and designs for event materials. Serves as sponsorship liaison for the department, public relations coordinator of Auburn City Fest, and works with department staff in promoting and executing departmental events. Creates graphic designs, social media content, and publications for the department, and prepares and makes presentations to stakeholder groups on behalf of the department. Performs a variety of administrative duties, to include answering phone calls from residents, entering service requests, following up with residents, filing and organizing documents, attending meetings, workshops, and training sessions, preparing analytical reports, etc. Performs other related job duties as assigned.

AGENCY-WIDE COMPETENCIES

Professional Excellence Sense of responsibility and commitment; ability to meet expectations; quality of work output; willingness to admit and correct mistakes. Communication Ability to express oneself clearly, credibly, and respectfully in an appropriate tone; quality of judgment exercised in what information should be communicated; ability to adjust to different communication styles. Teamwork Commitment to team activities; placing value of team success over personal recognition; altruism; impact on team success; willingness to fulfill a variety of roles. Engagement Initiative exercised in solving problems; willingness to take on new responsibilities; acting on opportunities and presenting ideas; modeling a positive attitude and resilience; volunteering for group work; praising work of the City and coworkers; demonstrating pride in public service. Public Service Views citizens as a priority; demonstrates ethical, trustworthy behavior, stands as an example of servant leadership; maintains trust of the Auburn citizens.

QUALIFICATIONS

Education and Experience:

Bachelor's degree or equivalent; three (3) to five (5) years' experience; or an equivalent combination of education and experience.

Special Qualifications:

Possession of or ability to readily obtain a valid driver's license for the type of vehicle or equipment operated. Requirement exists at the time of hire and as a condition of continued employment.

Knowledge, Skills, and Abilities:

Knowledge of public relations principles and practices. Knowledge of marketing and advertising principles. Knowledge of planning and management principles. Knowledge of event programming. Knowledge of website design and maintenance. Knowledge of publication design and production principles. Knowledge of AP writing style. Knowledge of computers and job-related software programs. Knowledge of local government operations, policies and plans, and modern office practices and procedures. Knowledge of Microsoft Word, Excel, PowerPoint, and other similar programs. Skill in social media management, digital listening and analysis. Skill in photography and videography. Skill in using computers for data entry, word processing, and graphic design. Skill in the use of small office equipment, including calculators, copy machines or multi-line telephone systems. Skill in effective communication, both orally and in writing. Ability to meet and deal with employees and the public in an effective and courteous manner. Ability to get along with others, and work effectively with the public and co-workers. Ability to deal with confidential and sensitive matters. Ability to use computers for data entry, word processing, and/or accounting purposes. Ability to work independently, work well with others, and manage time effectively.

PHYSICAL DEMANDS

The work is light work, which requires exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force to move objects. Work is typically performed while sitting, standing, walking, bending, or crouching. The employee uses tools or equipment requiring manual dexterity, distinguishes between shades of color, and utilizes the sense of smell.

WORK ENVIRONMENT

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