A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
Marketing, Communication & Advancement Description Summary:
The Alabama A&M University (AAMU) Communications Specialist is responsible for assisting with the development and implementation of communication strategies to support the AAMU mission and promote visibility by working cross-functionally with internal and external stakeholders to support key initiatives. The role requires extensive organizational skills, strong writing skills, attention to detail, creativity and a strong interest and understanding in communications for institutional success.
Examples of Duties Essential Duties and Responsibilities:
Draft and distribute press releases, feature stories, op-ed pieces, resolutions, proclamations, executive communications and other writings as directed Monitors AAMU media coverage and pitches stories for coverage in trade publications, magazines, radio and online media. Responds to communications inquiries and requests with an understanding of policies and procedures Manages relationships with stakeholders, coordinate cross-departmental deliverables as needed for relevant initiatives, events, and activities. Prepares communications timelines and shares progress towards relevant deadlines. Regularly monitors relevant social media and news sites, researches relevant subject matter to increase knowledge in areas of specialty. Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences. Monitors industry trends and best practices for departmental and organizational opportunities. Collaborates to create messaging that supports the AAMU brand for publications, newsletters, marketing materials, website content, etc. Communicates with Colleges and Departments to stay up to date on new initiatives to report in presentations and stakeholder updates. Manage and promote campus industry experts with preparation for speaking engagements and other public relations activities. Source writing and speaking opportunities to elevate the AAMU brand. Draft external communication materials including but not limited to media alerts, FAQs, AAMU fact sheets and other relevant needed promotional collateral. Manage scheduling and calendars for media activities. Collaborate with Communications Specialist for cross platform coverage. Performs other related duties as needed.
Typical Qualifications Minimum Position Requirements:
Bachelor's Degree in Communications, Public Relations, English and/or similar field of study or equivalent combination of skills and experience 6 to 7+ years' experience in strategic communications and public relations in higher education
Supplemental Information Knowledge, Skills, and Abilities:
Successful track record of executing communications strategies with clear goals and objectives that align with organizational and institutional priorities Strong familiarity with higher education publications. Outstanding stakeholder management and communication skills Excellent interpersonal communication, teamwork and project management skills Exceptional verbal, written and interpersonal communication skills Strong writing skills, demonstrating the ability to communicate information to multiple audiences. Established skills in strategic and critical thinking, decision-making, negotiation, and relationship-building. Ability to quickly grasp and synthesize complex issues. Strong project management skills. Highly organized, detail oriented and possess a proven ability to thrive under deadline pressure.
