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Marketing and Communications Specialist
Career Insights for Communications / Public Relations Specialist
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Scorecard
Based on California data
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$88,037 / year median in California
+2% projected growth
Job Description
Under general supervision, the Marketing and Communications Specialist supports marketing, digital communications, social media, multimedia content, website updates, email communications, event promotion, event support, and brand-aligned materials for CE-CERT and related BCOE research, academic programs, outreach, recruitment, and engagement initiatives. The incumbent works with CE-CERT faculty, staff, students, research groups, BCOE departments, research centers, and campus partners to gather content and prepare communications for programs, events, campaigns, research highlights, student success stories, partnerships, and special initiatives. The position creates and schedules social media content, captures and edits photos and short-form video, designs basic digital and print materials, supports email campaigns and newsletters, updates website content, assists with event communications and day-of-event needs, maintains content calendars, and tracks basic engagement metrics. For full consideration, applicants must submit a cover letter, resume, and three samples of relevant digital marketing and communications work with their application. Samples should be pulled from one or more of the following areas: web or digital content, social media or multimedia content, email campaigns, marketing campaign materials, or promotional graphics. For each sample, applicants should include a brief description identifying the purpose of the piece or campaign, their specific role in creating it, the tools or platforms used, and the intended audience or channel. For example, applicants may note whether they wrote copy, designed graphics, photographed, filmed, edited video, built an email campaign, posted social media content, updated web content, or coordinated the project. Finalists may be required to submit additional work samples and/or presentation materials as part of the interview process. The full salary range for the Marketing and Communications Specialist is $27.63 - $47.56 per hour. However, the budgeted salary range is $27.63 - $35.97 per hour. We base salary offers on a variety of considerations, such as education, licensure and certifications, experience, and other business and organizational needs. Applicants must have current work authorization when accepting a UCR staff position. Currently, we are unable to sponsor or take over sponsorship of an employment Visa for staff. As a University employee, you will be required to comply with all applicable University policies and/or collective bargaining agreements, as may be amended from time to time. Federal, state, or local government directives may impose additional requirements. degree Bachelor's degree in related field, and/or equivalent experience/training. Required experience 2-4 years of related experience Required Occasional travel for university related business meetings, conferences and/or professional development. required Required Working knowledge of basic marketing and communications principles, concepts, and best practices. Skill in creating basic digital and print marketing materials using tools such as Canva, Adobe Creative Suite, Adobe Express, Microsoft Office, Google Workspace, and/or similar platforms. Ability to capture, edit, format, and organize basic photo and short-form video content for social media, websites, email communications, and event promotion. Strong organizational skills, including the ability to manage files, content calendars, project trackers, deadlines, and multiple communication requests. Strong interpersonal communication skills and ability to work collaboratively. Working knowledge of basic marketing and communications principles, concepts, and best practices. Required