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Marketing Communications Specialist
Career Insights for Communications / Public Relations Specialist
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Scorecard
Based on California data
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$88,037 / year median in California
+2% projected growth
Job Description
- Support the planning and execution of high-impact showcase events aligned with major industry gatherings, including large-format technology forums, regional symposia, customer engagements, expert panels at global conferences and university engagements.
- Coordinate all facets of event execution, including venue identification, vendor engagement (e.g., audiovisual, design, hospitality, transportation, accommodations), contract negotiation, site inspections, and end-to-end logistics support.
- Manage event registration, attendee communications, surveys, reporting, and onsite event management through Cvent.
- Collaborate with internal stakeholders to develop compelling event content and ensure alignment with business objectives and brand messaging. Vendor & Media Management
- Support the management of external agencies and vendors to produce high-quality promotional materials.
- Coordinate vendor deliverables, budgets, timelines, and logistics to support program execution.
- Support media outreach activities and recommend appropriate channels to help reach target audiences and maximize campaign impact. Internal Communications
- Develop and distribute internal communications that keep employees informed and engaged, including announcements, newsletters, leadership messages, and event-related updates.
- Partner with cross-functional teams—product marketing, sales, and engineering—to ensure consistent, accurate, and timely internal messaging.
- Support the rollout of product launches and company initiatives through clear internal communication plans, maintaining channels and templates that ensure a consistent voice and brand.
- Drive the planning and execution of internal events, including strategy meetings and employee engagement activities. Stakeholder Engagement & Reporting
- Build and maintain relationships with key internal and external stakeholders, including executives, customers, partners, academia and vendors.
- Track and report on event performance, media engagement, and campaign effectiveness using relevant KPIs and analytics tools. Qualifications
- 4+ years of experience in marketing communications, product marketing, corporate communications, public relations, event marketing, or a related field.
- Experience supporting large-scale, multi-stakeholder events in a technology or B2B environment.
- Proficiency with event management platforms including Cvent, including event setup, registration management, attendee communications, reporting, and analytics.
- Strong written and verbal communication skills, including internal and executive communications.
- Strong project management and organizational skills.
- Experience in high-tech industries preferred.
- Bachelor's degree in Marketing, Communications, Business, or related field. Competencies