Position Description:

This position will develop and implement marketing and communication initiatives for First Southwest Bank (FSWB), a Community Development Financial Institution (CDFI), and the First Southwest Community Fund (FSWCF), its partner 501 C 3 nonprofit revolving loan fund. The Marketing & Communications Specialist will execute and monitor FSWB's marketing and communications plans aligning with the organization's strategic goals, brand guidelines and compliance requirements. The Marketing & Communications Specialist will support the bank's Chief Marketing and Communications Officer, Marketing Committee, Branch Managers and staff, and serve as marketing liaison to contractors, vendors, non-profit and other community leaders.

Position Responsibilities:

Implement FSWB marketing plans, including managing FSWB's marketing calendar, , promotion, advertising, monitoring, and evaluation measures. Implement and/or coordinate FSWB marketing campaigns, content, and collateral development (in print, digital and for broadcast) across varied markets, channels and audiences. Assist with media outreach, advertising placement and tracking, photography and video coordination, and the development of multimedia content for marketing campaigns, social media, public relations, and internal communications. Coordinate and track FSWB's market-wide donation and sponsorship program, branch staff and applicant outreach and communication. Coordinate internal and external email communications by producing the monthly employee e-newsletter, managing subscriber lists, executing campaigns through email marketing platforms, and tracking engagement and effectiveness. Create, schedule, and publish content across Facebook, Instagram, LinkedIn, Google Business Profile, and YouTube; manage paid advertising campaigns; monitor audience engagement and online reviews; respond to comments and messages as appropriate; and track analytics to optimize performance and reach. Oversee the branded merchandise and promotional item procurement by coordinating with vendors, obtaining quotes, reviewing proofs, placing and tracking orders, monitoring inventory levels, and ensuring products align with brand standards, budgets, and organizational needs.

SECONDARY FUNCTIONS

Schedule, organize and attend meetings, tradeshows, community and special events. Lead event set-up and assist with market-specific functions. Some travel may be required. Distribute monthly marketing & events calendar to stakeholders. Distribute marketing materials to branches/offices with specific instructions on displaying and timeframe. Participate in FSWB's internal committees, as assigned. Understand what differentiates FSWB from other banks, the work of the FSWCF, and effectively communicate our mission and collective impact to entrepreneurs, businesses, government agencies, private investors and communities. Provide administrative support to Chief Marketing and Communications Officer.

Minimum Qualifications:

MINIMUM QUALIFICATIONS

- 3-5 years' experience in marketing, communications, media, nonprofits, the financial industry and/or bank marketing. Bachelor's degree in business, Journalism, Marketing, Communications, or related field preferred.

SKILLS AND KNOWLEDGE REQUIRED

- High proficiency in MS Office Suite (Outlook, Word, Excel and PowerPoint). Proficiency in Adobe Creative Cloud, Microsoft Teams, Google Drive, Canva, Slack, Asana, website CMS, MailChimp, FloDesk. Extraordinary customer service and community relations in all forms of verbal or written communication. Creative and resourceful, highly organized, detail-oriented, excellent writing and critical thinking skills. Strong problem-solving, community engagement, collaboration and effective listening skills. Must possess a friendly, courteous, patient, flexible and professional manner.

Physical Demands and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. Regularly required to talk or hear; frequently required to use hands or fingers, handle or feel objects, tools or controls. Occasionally required to stand; walk; sit; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. Must occasionally lift and/or move up to 25 pounds. Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate. Depending on location and time of year, extreme high and low temperatures within the building will be experienced.

Additional Information:

BSA Requirements:

It is the responsibility of all employees to make all reasonable efforts to identify suspicious cash activity which may be associated with customer attempts to avoid the reporting requirements of the BSA or government or federal tax reporting, as well as potential money laundering resulting from criminal / illegal activities. All suspicious activity, regardless of the amount involved in the transaction, must be reported to a supervisor or Branch Manager for further investigation and possible reporting by the Bank Secrecy Officer to the Financial Crimes Enforcement Network (FinCEN). No director, officer, employee, or agent who reports a suspicious transaction under the requirements of the BSA may notify any person involved in the transaction that the transaction has been reported. Each employee of the bank shall be required to complete Bank Secrecy Act / Suspicious Activity training periodically which is commensurate with the duties of their position.