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CW
Crystal’s World of Dance
Communications and Social Media Specialist
Career Insights for Communications / Public Relations Specialist
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Scorecard
Based on Florida data
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$69,475 / year median in Florida
+8% projected growth
Job Description
Communications and Social Media Specialist Crystal's World of Dance Lakeland, FL Job Details Part-time | Contract $15 - $25 an hour 1 day ago Benefits Flexible schedule Qualifications Community management Social media graphic design Experience working with children Customer engagement Facebook Performing arts activities for children Influencer collaborations Digital marketing performance monitoring Instagram Specialization in creative arts instruction Full Job Description Social Media & Communications Specialist Crystal's World Of Dance (CWOD) Position Summary Crystal's World Of Dance is seeking a creative, organized, and energetic Social Media & Communications Specialist to increase brand awareness, strengthen community engagement, and support enrollment growth. This position will be responsible for managing CWOD's online presence, creating engaging content, communicating with families, and helping showcase the studio's programs, performances, and community impact. The ideal candidate is passionate about social media marketing, storytelling, and connecting with families through digital platforms. ResponsibilitiesSocial Media Marketing & Enrollment Growth Develop and execute a social media strategy to increase enrollment and community awareness. Create, schedule, and publish engaging content across Facebook, Instagram, TikTok, and other platforms. Create creative reels, videos, stories, and posts highlighting: Dance classes Student achievements Performances The Crystal Nutcracker Camps and programs Community events Parent testimonials Capture photos and videos during classes, events, and performances. Monitor social media engagement and respond to comments and messages. Track trends and implement creative ideas to grow CWOD's online presence. Develop campaigns to attract new families and retain current families. Parent & Community Communications Create and distribute professional parent emails, newsletters, and announcements.