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Marketing Communications Specialist
Job Description
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COMPANY OVERVIEW
Since 1954, The Arc Gateway has been dedicated to enriching the lives of individuals with intellectual and developmental disabilities. As a trusted non-profit organization serving the greater Pensacola area, we offer life-enhancing programs that empower those we support to pursue their dreams and reach their full potential. Our mission is rooted in celebrating abilities, fostering independence, and creating meaningful opportunities for every individual we serve. We are seeking an energetic, creative, and highly motivated Marketing Communications Specialist to join our team at The Arc Gateway, Inc. This individual will play a vital role in strengthening the agency's brand, promoting our mission and services, and developing impactful communication strategies that engage our community and increase awareness of the work we do. Collaborate with management to develop and implement marketing and communication strategies that promote The Arc Gateway's mission, programs, services, and enterprise operations. Develop and manage agency marketing plans, ensuring consistent branding and messaging across all communication channels. Create and coordinate engaging content for social media, newsletters, press releases, email campaigns, and other digital and print communications. Design innovative marketing, promotional, and special event materials, including brochures, flyers, advertisements, presentations, signage, and fundraising materials. Manage agency advertising, including content development, design, placement, and distribution of paid and donated advertisements. Assist with planning and coordinating fundraising, community engagement, and special events, including securing community speaking opportunities. Maintain a comprehensive photography library featuring clients, staff, board members, programs, products, and events for promotional and media use. Serve as the agency webmaster, ensuring website content is current, engaging, accessible, and optimized for search engines. Write, design, and publish the agency's annual report and membership newsletter to support effective communication with donors, members, staff, and community stakeholders. Monitor market trends and competitive positioning to identify opportunities to strengthen the agency's visibility and community presence. Serve as an agency spokesperson and brand ambassador, maintaining strong relationships with news media and promoting positive awareness through press releases, story pitches, and community outreach. Track and evaluate marketing and communication initiatives, analyzing engagement, effectiveness, and return on investment (ROI) to improve outreach strategies.
•Employer is an affirmative action/equal opportunity employer. All Qualified applicants will receive consideration for employment without regard for race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with a disability.
Benefits
- Dental Insurance