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BUENA VISTA UNIVERSITY

Marketing Communications Specialist

Career Insights for Communications / Public Relations Specialist

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What they do

A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.

$73,883 / year median in Iowa

+2% projected growth

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Job Description

Buena Vista University is seeking a motivated and creative Marketing Communications Specialist to join our University Marketing and Communications team. This position plays a key role in promoting the university's mission, programs, and campus experiences through compelling storytelling, visual content, and integrated marketing strategies.
Primary Responsibilities:
Collaborates with the University Marketing and Communications team to create and deliver effective marketing campaigns and promotions based on university goals. Gathers and drafts content in the form of marketing copy, press releases, photos, and videos for various marketing channels, including web, print, and digital. Shoot and edit high-quality campus photography and videography to capture student life, events, and academic programs. Assists with the development of email communications, university newsletters, and marketing campaigns. Updates the university website text and content as needed, including the event calendar, program pages, etc. Ensures consistent brand voice in all marketing content efforts. Designs and creates graphic content for marketing materials, including brochures, advertisements, and other promotional items, ensuring they align with the university's branding standards. Collaborates with multiple teams and departments on campus, as well as with students and alumni.
Education and Experience:
Bachelor's degree in communications, journalism, marketing, or a related field. Marketing-related experience in content creation, writing, and web. Experience in graphic design and general web updates. Proficiency in Microsoft Office and Adobe Suite. Excellent verbal and written communication skills. Strong attention to detail and collaborative working style. Must be able to meet deadlines and prioritize projects Buena Vista University is an EOE/ADA/Smoke-Free Employer. A background check will be conducted on the final candidate.