Marketing Director Reports To:

Administrator Position Summary The Marketing Director is responsible for leading the agency's marketing, business development, and community outreach efforts to increase referrals, expand community partnerships, and grow the client census for Loving Hearts of LA. This position develops strategic relationships with healthcare providers, hospitals, rehabilitation facilities, physicians, case managers, discharge planners, Medicaid Managed Care Organizations (MCOs), senior organizations, veterans' organizations, and community partners to promote the agency's Personal Care Services (PCS). The Marketing Director serves as the face of the agency within the community and is responsible for educating referral sources about available services, eligibility requirements, and the benefits of receiving high-quality in-home personal care. This role requires exceptional relationship-building skills, professionalism, and a strong understanding of Louisiana Medicaid programs. Our mission is to improve the quality of life of our clients by providing compassionate, dependable, and person-centered care that promotes independence while allowing individuals to remain safely in their homes. Essential Duties and Responsibilities

Develop and implement annual marketing and business development plans.
Increase agency census by generating qualified referrals and converting referrals into active clients.
Build and maintain strong relationships with physicians, hospitals, rehabilitation centers, skilled nursing facilities, home health agencies, hospice providers, discharge planners, social workers, Medicaid MCOs, Area Agencies on Aging, case management agencies, veteran organizations, senior housing communities, churches, and community organizations.
Conduct routine marketing visits to referral partners.
Educate referral sources regarding Personal Care Services (PCS), Medicaid eligibility, Long-Term Personal Care Services (LT-PCS), and agency admission procedures.
Represent the agency at community events, health fairs, networking events, educational seminars, and professional conferences.
Develop marketing presentations, educational materials, and promotional campaigns.
Work closely with the Intake Department to ensure referrals are processed efficiently and clients begin services timely.
Track referral activity, conversion rates, and marketing effectiveness through monthly reports.
Identify opportunities for expansion into new markets and referral sources.
Maintain regular communication with referral partners to ensure customer satisfaction.
Assist with resolving referral concerns and ensuring an exceptional customer experience.
Collaborate with agency leadership to establish monthly, quarterly, and annual growth goals.
Ensure all marketing activities comply with Louisiana Department of Health (LDH), Medicaid regulations, HIPAA requirements, and agency policies.
Perform other duties as assigned. Qualifications Education
Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Communications, Public Relations, or a related field preferred.
Equivalent healthcare marketing experience may be substituted for education. Experience
Minimum of two (2) years of healthcare marketing, business development, or healthcare sales experience preferred.
Experience marketing Personal Care Services (PCS), Home and Community-Based Services (HCBS), home care, hospice, home health, or Medicaid-funded services strongly preferred.
Existing relationships with healthcare providers and referral sources throughout Louisiana are highly desirable. Knowledge, Skills, and Abilities
Knowledge of Louisiana Medicaid Personal Care Services and Long-Term Personal Care Services.
Familiarity with Healthy Louisiana Medicaid Managed Care Organizations (MCOs).
Knowledge of Louisiana Department of Health (LDH) regulations.
Understanding of HIPAA privacy and confidentiality requirements.
Excellent communication, presentation, and public speaking skills.
Strong networking and relationship-building abilities.
Outstanding customer service skills.
Excellent organizational and time management skills.
Strong analytical and problem-solving abilities.
Ability to work independently while managing multiple priorities.
Proficiency with Microsoft Office Suite, Google Workspace, CRM systems, and electronic health record systems.
Ability to travel throughout the assigned service area. Compensation & Performance Incentive Program Loving Hearts of LA offers a competitive salary along with a performance-based bonus program designed to reward agency growth and business development. The Marketing Director may earn monthly and quarterly bonuses based on:
New Medicaid-approved clients admitted and actively receiving services.
Growth in the agency's monthly active client census.
Development of new referral partnerships.
Retention and growth of existing referral relationships.
Achievement of monthly and quarterly marketing goals.
Successful community outreach events and lead generation.
Client and referral source satisfaction. Bonus eligibility is based on verified admissions, agency performance goals, compliance with all applicable regulations, and satisfactory employee performance. Incentive amounts and performance metrics may be modified by agency leadership as business needs evolve. Requirements
Valid Louisiana driver's license.
Reliable transportation with current automobile liability insurance.
Ability to travel throughout the assigned territory.
Successful criminal background check.
Driving history clearance.
Three professional references (employment references preferred).
Ability to maintain confidentiality and comply with HIPAA regulations. Physical Requirements
Frequently drive throughout assigned service areas.
Occasionally lift and carry up to 25 pounds.
Frequently stand, walk, sit, bend, reach, and carry marketing materials.
Continuous use of computers, phones, and office equipment.
Ability to attend evening and occasional weekend networking or community events.

Work Environment This position works in physician offices, hospitals, rehabilitation facilities, nursing homes, community organizations, senior centers, healthcare facilities, and the agency office. Regular local travel is required. Why Join Loving Hearts of LA? At Loving Hearts of LA, Service Is Our Passion. We are committed to providing compassionate, dependable, and high-quality personal care services that allow individuals to remain independent in their homes. We are seeking a motivated, relationship-driven professional who is passionate about making a difference while helping grow an organization dedicated to serving Louisiana families.

Job Type:

Full-time Pay:

$90,000.00 - $95,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off

Experience:

Marketing:

3 years (Preferred)

Work Location:

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