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FG
Ford Global Career Site
Marketing Communications Specialist - Integrated Services and Recalls Tier 1 Support
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Job Description
In this position...
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Campaign Development:
Support the Integrated Services organization by translating key initiatives into integrated, cross-team marketing campaigns for Tier 1 web, including any promotional campaigns.
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Cross-Functional Liaison:
Lead communication efforts between Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, and our agency partners (WPP) to ensure all marketing communications align with Ford Brand & Integrated Services priorities.
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Campaign Management:
Spearhead the creation of briefs and Go-To-Market (GTM) execution for key annual pulses, specifically new product(s) enhancements and targeted audience campaigns.