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Shik Innovation Group

Public Relations Associate

Entry-Level JobVerifiedNo experience needed

Career Insights for Communications / Public Relations Specialist

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Based on North Carolina data

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What they do

A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.

$71,140 / year median in North Carolina

+9% projected growth

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Job Description

About Us At SHIK Innovation Group, our vision is to be a catalyst for transformation in the world of marketing and business innovation. We aim to empower brands to not only adapt to change but to lead it—creating strategies that redefine industries, inspire growth, and build lasting impact. Job Summary We are seeking an enthusiastic and people-oriented Public Relations Associate to support promotional outreach, customer engagement, and sales initiatives. This role is ideal for individuals who enjoy meeting people, representing a company, building relationships, and creating opportunities for customer growth. Responsibilities Represent the company during promotional events and community activities. Engage with prospective customers and provide information about products and services. Identify customer needs and recommend appropriate solutions. Support promotional initiatives designed to increase customer interest and sales. Build positive relationships with customers and community members. Follow up with prospective customers to support sales opportunities. Distribute promotional materials and assist with brand presentations. Maintain accurate records of customer interactions and outreach activities. Collaborate with team members to achieve engagement and sales goals. Participate in ongoing sales training and professional development. Qualifications High school diploma or equivalent required. Strong communication and interpersonal skills. Positive, outgoing, and professional personality. Comfortable interacting with customers in person. Goal-oriented and willing to learn sales techniques. Strong relationship-building and persuasion abilities. Excellent organizational and multitasking skills. Reliable, adaptable, and self-motivated. Previous experience in sales, customer service, retail, hospitality, promotions, public relations, or events is a plus but not required.