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Digital Communications Specialist
Career Insights for Communications / Public Relations Specialist
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$81,497 / year median in New York
+0% projected growth
Job Description
Civil Service Classification:
Competitive. Merit and fitness competitive examination applies. Ulster BOCES offers regionally competitive salary and benefits (see the Ulster BOCES United Employees contract at www.ulsterboces.org for details). Salary commensurate with experience and training. Salary range $50,778 - $64,859.GENERAL RESPONSIBILITIES
This position involves responsibility for promoting and building strong communication links between the district, schools, parents, staff, and community. An employee in this class is responsible for providing continuum of communications services that includes website design and management, social media management, and other coordinated public information services. The work involves responsibility for the design, implementation, and maintenance of school districts' websites, as well as developing and writing content for electric and print use and helping implement communications projects and strategies. Work is performed under the general supervision of a higher-level employee with considerable leeway allowed for the exercise of independent judgment and initiative in carrying out of the details of the work. Supervision is not usually a function of this class. Does related work as required.SPECIFIC DUTIES
Designs, implements and maintains a visually compelling and technically effective school website utilizing typographic and graphic design techniques, photography and illustration; Coordinates the transfer of website content from test to production with appropriate personnel to maintain quality assurance standards; Uses various website tools, such as forms, electronic notifications, calendar systems, listserv or broadcast email programs; Coordinates web project timelines and the nature and schedule of specific projects, in conjunction with departmental personnel, to ensure project timeframes are appropriate and can be met; Monitors visitor traffic and recommends any necessary programming changes; Analyzes and resolves design layout, content and implementation problems; Responds to technical issues of site administration and infrastructure issues; Monitors electronic presence for accessibility compliance and makes necessary adjustments; Creates, curates, monitors and manages all social media published content (images, videos, ads, etc.) for the purpose of sharing news, cultivating relationships, and building online reputations; Analyzes key metrics and tweaks strategy as needed; Analyzes, reviews, and reports on effectiveness of campaigns in an effort to maximize results and show return on investment; Attends various educational events and activities to gather information; Takes photographs for use in newsletters, district publications, media releases, websites and social media; Writes and distributes news releases and accompanying photographs to various news media; Coordinates media invitations and attendance at events; Plans, develops, writes, proofreads, edits, reproduces, and distributes school publications (i.e. newsletters, brochures, calendars, special marketing materials, etc.), and electronic communications content, including photographic and graphic design components; May provide technical assistance to personnel relating to the promotion of programs and services on the web and its' benefits to users. Job QualificationsMINIMUM QUALIFICATIONS
Either:
A. Graduation from a New York State registered or regionally accredited college or university with a Bachelor's Degree in Computer Science, Information Technology, Graphic Technology, Graphic Communications, Computer Graphics, Public Relations, or a closely related field and one (1) year of full-time paid experience, or its' part-time equivalent, in public and community relations which included experience in web design and/or development; OR B. Graduation from a New York State registered or regionally accredited college or university with an Associate's Degree in Computer Science, Information Technology, Graphic Technology, Graphic Communications, Computer Graphics, Public Relations, or a closely related field and (3) years of full-time paid experience, or its' part-time equivalent, in public and community relations which included experience in web design and/or development; OR C. Graduation from high school or possession of a high school equivalency diploma and five (5) years of full-time paid experience, or its' part-time equivalent, in public and community relations which included experience in web design and/or development; OR D. An equivalent combination of training and experience as described in A, B and C above.Special Requirement:
At time of appointment and throughout the duration of employment in this title, the incumbent must possess and continuously maintain a valid New York State Driver's License. Special Requirement for appointment in School Districts includingBOCES:
In accordance with the Safe Schools Against Violence in Education (SAVE) legislation and by the Regulations of the Commissioner of Education, candidates for employment in school districts must obtain clearance for appointment from the State Education Department based upon fingerprinting and a criminal history background check.AGENCY OVERVIEW
Our Mission:
At Ulster BOCES, our mission is to provide high quality shared educational, administrative, and technical services that will enable component school districts to develop the capacity of their students and adults to achieve higher standards of performance. With an emphasis on economic efficiencies, Ulster BOCES is committed to offering educational programs that enable all students to prepare for employment and/or post-secondary education. The Ulster County Board of Cooperative Education Services is an educational agency serving eight component school districts.They are:
Ellenville Central School District- Highland Central School District
- Kingston City Schools Consolidated
- New Paltz Central School District
- Onteora Central School District
- Rondout Valley Central School District
- Saugerties Central School District
- Wallkill Central School District