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Media - Public Relations Specialist
Career Insights for Communications / Public Relations Specialist
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Scorecard
Based on Ohio data
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$71,670 / year median in Ohio
+0% projected growth
Job Description
Bachelor's Degree from an accredited four-year college or university in Business or Public Administration, Social Sciences, or closely related field preferred. Two (2) years of any equivalent combination of education, training and experience in program administration required. Must be able to lift and carry thirty (30) pounds. Valid State of Ohio Driver's License required. Additional Duties include, but are not limited to: Develop, organize and execute seasonal, periodical and otherwise necessary departmental announcements and events. Draft press releases, media summaries, council and executive presentations. Build and maintain relationships with external existing and new media contacts and internal city-wide resources and stakeholders. Develop and maintain a robust, dynamic social media presence and continuous campaign. Assist in managing media requests in a timely and professional manner. Ensure the department maintains consistent, cohesive and branded messaging and documentation. Track, report, and analyze media coverage and social media reach to develop informed response strategies. Develop a proactive public safety public relations program. Assist in organizing, scheduling, and preparing key leaders and staff for interviews, including messaging, talking points and media training. Collaborate with City Departments including Communications, IT and the Mayor's Office regarding all information releases including designated media specialists from other divisions, departments and external agencies. Coordinate public safety presence on City maintained web sites including validation and accuracy of posted and linked data. Develop, coordinate and execute community education and outreach events. Research event opportunities. Coordinate preparation of department and division annual reporting and other publications. Plan and track calendar of content and events for the year for all Public Safety divisions. Perform any other duties assigned by the Chief Director of Public Safety as required. Additional Minimum Qualifications A Bachelor's Degree from an accredited college or university in Communications, Journalism, Public Relations, Marketing or related field. Three (3) years full-time paid experience in public/media relations, corporate communications or similar demonstrated role. Six (6) years full-time paid experience in public/media relations, corporate communications or similar demonstrated role can substitute for the Bachelor's degree and 3 years' experience above. Must possess a valid State of Ohio Driver's License (Those persons who live or work outside of Ohio must have the ability to obtain one within 60 days of the date of hire).