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Strategic Government Resources

Public Relations Specialist

Career Insights for Communications / Public Relations Specialist

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What they do

A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.

$87,170 / year median in Maryland

+3% projected growth

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Job Description

Public Relations Specialist Nalu Federal is a subsidiary company of the Kanaka Foundation - An NHO who's mission is to support Native Hawaiians.

You Will Receive a Comprehensive Benefits Package That Includes
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Pet insurance
  • Annual membership to Costco or Sam's
  • 401K
  • .
..and much, much more!

Walter Reed is seeking a highly skilled Public Relations Specialist to lead strategic communication initiatives and manage high-impact projects. This hybrid role requires a professional who excels in crafting compelling messages, engaging diverse audiences, and ensuring communication projects are planned, executed, and delivered on time. The ideal candidate will have a strong background in public relations, project management with PMP certification, and a deep understanding of healthcare or public sector communications. Qualifications
  • Bachelor's degree in communications, Public Relations, Project Management, or a related field.
  • 5+ years of experience in public affairs, project management, or a combination of both roles.
  • Strong written and verbal communication skills, with the ability to tailor messages to diverse audiences.
  • Proven ability to manage multiple projects simultaneously in a fast-paced environment.
  • Proficiency with project management tools and software, as well as digital communication tools.
  • Familiarity with healthcare systems or military communications is highly desirable.
  • Project Management Professional (PMP) certification is a plus.
  • Knowledge of principles, methods, practices, and techniques of strategic communication, by selecting and using the appropriate communication tools, to assist in facilitating and implementing a command information program which targets an assortment of audiences at varying levels of interaction.
  • Knowledge and skill for developing written and oral and social media materials designed to convey complex information and clarify the organization's operations, programs, and activities to various audiences.
  • Skill in developing and maintaining effective and cooperative relationships with representatives at all levels from organizations and activities on and off the installation.
  • Skill in oral communication sufficient for conducting one-on-one and group interviews, in addition to explaining views, goals and objectives to supervisors, staff, and contractors.
  • Demonstrate strong prioritization skills and Time Management is critical. Key Responsibilities
  • Supports the Walter Reed Public Affairs.
  • Develops and execute public affairs strategies to promote Walter Reed's mission, services, and initiatives.
  • Writes and edit press releases, talking points, newsletters, and other communication materials.
  • Coordinates media relations, including responding to inquiries, arranging interviews, and maintaining relationships with media outlets.
  • Crafts messaging for internal and external stakeholders, ensuring consistency with organizational goals.
  • Monitors media coverage and provide analysis on the effectiveness of public affairs campaigns.
  • Plans and executes events, such as press conferences, media briefings, and community engagement activities.
  • Supports leadership with crisis communication strategies and plans.
  • Supports updates Internal Website and Social Media sites, Participate in Strategic, Access to Care and Emergency Management Communications Meetings.
  • Compiles weekly external communication reports. Submit products to the PAO for review prior to posting on the website and/or intranet.
  • Updates content on external webpage and social media.
Assist with NCR PAO meetings, attend
DHA & NCR
meetings.
  • Generates editorial ideas for articles and discuss/refine ideas with lead PAO.
  • Meet daily and weekly deadlines and ADHOC suspense to support the mission.
  • Develops news-pegs, angles, and balanced articles from multiple-sources including interviews with market staff members, military and civilian, patients, and visitors for news releases, feature stories and special publications.
  • Schedules interviews with Subject-Matter Experts, working closely with other PAO offices with the approval from the Government Lead.
  • Writes, rewrites, and edit copy based on AP Style, using active sentences, traditional leads, bridges, transitions, and news format.
  • Assist Visitors and numerous callers, Take Media Queries, Coordinate/Moderate Press Interviews, Arrange Media Visits Moderate Press Interviews, generate 2-3 editorial ideas a month, deliver social media post week or as needed based upon the mission.
Assist an average of 10 callers per day, Assist with 4 DV visits per month: Updated Website and Social Media sites several times a day. Distribute and average of 2 communications reports weekly.
    Performance Element:
    oversees, researches, plans, writes, executes, and evaluates a wide number of...Visit the Employer site for more details