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Public Relations Specialist
Career Insights for Communications / Public Relations Specialist
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Scorecard
Based on Maryland data
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$87,170 / year median in Maryland
+3% projected growth
Job Description
You Will Receive a Comprehensive Benefits Package That Includes
- Health insurance
- Dental insurance
- Vision insurance
- Pet insurance
- Annual membership to Costco or Sam's
- 401K
- .
Walter Reed is seeking a highly skilled Public Relations Specialist to lead strategic communication initiatives and manage high-impact projects. This hybrid role requires a professional who excels in crafting compelling messages, engaging diverse audiences, and ensuring communication projects are planned, executed, and delivered on time. The ideal candidate will have a strong background in public relations, project management with PMP certification, and a deep understanding of healthcare or public sector communications. Qualifications
- Bachelor's degree in communications, Public Relations, Project Management, or a related field.
- 5+ years of experience in public affairs, project management, or a combination of both roles.
- Strong written and verbal communication skills, with the ability to tailor messages to diverse audiences.
- Proven ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency with project management tools and software, as well as digital communication tools.
- Familiarity with healthcare systems or military communications is highly desirable.
- Project Management Professional (PMP) certification is a plus.
- Knowledge of principles, methods, practices, and techniques of strategic communication, by selecting and using the appropriate communication tools, to assist in facilitating and implementing a command information program which targets an assortment of audiences at varying levels of interaction.
- Knowledge and skill for developing written and oral and social media materials designed to convey complex information and clarify the organization's operations, programs, and activities to various audiences.
- Skill in developing and maintaining effective and cooperative relationships with representatives at all levels from organizations and activities on and off the installation.
- Skill in oral communication sufficient for conducting one-on-one and group interviews, in addition to explaining views, goals and objectives to supervisors, staff, and contractors.
- Demonstrate strong prioritization skills and Time Management is critical. Key Responsibilities
- Supports the Walter Reed Public Affairs.
- Develops and execute public affairs strategies to promote Walter Reed's mission, services, and initiatives.
- Writes and edit press releases, talking points, newsletters, and other communication materials.
- Coordinates media relations, including responding to inquiries, arranging interviews, and maintaining relationships with media outlets.
- Crafts messaging for internal and external stakeholders, ensuring consistency with organizational goals.
- Monitors media coverage and provide analysis on the effectiveness of public affairs campaigns.
- Plans and executes events, such as press conferences, media briefings, and community engagement activities.
- Supports leadership with crisis communication strategies and plans.
- Supports updates Internal Website and Social Media sites, Participate in Strategic, Access to Care and Emergency Management Communications Meetings.
- Compiles weekly external communication reports. Submit products to the PAO for review prior to posting on the website and/or intranet.
- Updates content on external webpage and social media.
DHA & NCR
meetings.- Generates editorial ideas for articles and discuss/refine ideas with lead PAO.
- Meet daily and weekly deadlines and ADHOC suspense to support the mission.
- Develops news-pegs, angles, and balanced articles from multiple-sources including interviews with market staff members, military and civilian, patients, and visitors for news releases, feature stories and special publications.
- Schedules interviews with Subject-Matter Experts, working closely with other PAO offices with the approval from the Government Lead.
- Writes, rewrites, and edit copy based on AP Style, using active sentences, traditional leads, bridges, transitions, and news format.
- Assist Visitors and numerous callers, Take Media Queries, Coordinate/Moderate Press Interviews, Arrange Media Visits Moderate Press Interviews, generate 2-3 editorial ideas a month, deliver social media post week or as needed based upon the mission.