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Dollar General

Communications Senior Specialist

Career Insights for Communications / Public Relations Specialist

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What they do

A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.

$71,449 / year median in Tennessee

+7% projected growth

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Job Description

Work Where You Matter At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive. Company Overview Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Learn more about Dollar General at www.dollargeneral.com/about-us.html .
Job Details General Summary:
The Communications Sr Specialist serves as a communications partner responsible for developing compelling, data-driven communications that support business priorities and drive employee engagement. This role supports content strategy and execution across our internal channels, leveraging analytics and audience insights to inform decisions and improve performance. The Sr Specialist also partners on platform management, vendor relationships and change communication efforts while proactively identifying risks, opportunities and innovative approaches to strengthen internal communications.
Duties & Responsibilities:
Develop clear, engaging, audience-focused content by partnering with stakeholders to gather input, refine messaging, and deliver accurate, high-quality communications while effectively managing multiple priorities and revisions. Analyze engagement data, platform metrics, and audience insights to evaluate content performance, translate findings into clear and actionable recommendations, and proactively identify opportunities to enhance content, campaigns, storytelling, and overall platform effectiveness through innovative approaches and formats. Partner in the day-to-day management of DGme, overseeing content planning, publishing strategy, audience targeting, platform governance, organizational alignment, and vendor partnerships while ensuring compliance with communication standards, resolving platform issues, and optimizing performance. Independently coordinate communication initiatives and daily responsibilities by maintaining editorial calendars and communication roadmaps, prioritizing deliverables, anticipating risks, adjusting plans as needed, and ensuring proactive stakeholder communication and alignment.
Qualifications Knowledge, Skills, & Abilities:
Excellent writing, editing, grammar, and proofreading skills, with the ability to create clear, concise, and engaging content for diverse audiences Strong storytelling and communication skills, including the ability to translate complex business information into compelling messages and ask thoughtful, probing questions to gather input Knowledge of content governance, audience segmentation, employee engagement strategies, and digital communication best practices Strong analytical skills with the ability to interpret data, identify trends, and provide actionable recommendations to improve communication effectiveness Experience using communication performance metrics and tools such as Excel, Power BI, or similar reporting platforms Experience supporting enterprise communication platforms and digital communication tools Strong organizational and project coordination skills with the ability to manage multiple priorities, meet deadlines, and collaborate effectively across teams Proactive, adaptable, and detail-oriented with the ability to identify issues, recommend solutions, and support evolving business needs with minimal oversight
Work Experience &/or Education:
Bachelor's degree in Corporate Communications, Journalism, Public Relations, English and Writing, Design Communications, Information Design, Graphic Design or related field is required. 3-5 years progressively more responsible work experience.
Qualifications:
Knowledge, Skills, & Abilities:
Excellent writing, editing, grammar, and proofreading skills, with the ability to create clear, concise, and engaging content for diverse audiences Strong storytelling and communication skills, including the ability to translate complex business information into compelling messages and ask thoughtful, probing questions to gather input Knowledge of content governance, audience segmentation, employee engagement strategies, and digital communication best practices Strong analytical skills with the ability to interpret data, identify trends, and provide actionable recommendations to improve communication effectiveness Experience using communication performance metrics and tools such as Excel, Power BI, or similar reporting platforms Experience supporting enterprise communication platforms and digital communication tools Strong organizational and project coordination skills with the ability to manage multiple priorities, meet deadlines, and collaborate effectively across teams Proactive, adaptable, and detail-oriented with the ability to identify issues, recommend solutions, and support evolving business needs with minimal oversight
Work Experience &/or Education:
Bachelor s degree in Corporate Communications, Journalism, Public Relations, English and Writing, Design Communications, Information Design, Graphic Design or related field is required. 3-5 years progressively more responsible work experience.