A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
Overview We are seeking a dynamic and dedicated Community Liaison to serve as the vital bridge between our organization and the communities we serve. We are seeking a Home Health Marketer to be responsible for generating referrals and building relationships with healthcare providers to promote home health services. The role may involve traveling to various healthcare facilities and community events, requiring a valid driver's license and reliable transportation. Success in this role is often measured by the ability to meet referral goals and contribute to the overall growth of the home health agency.
Responsibilities Business Development & Referral Management:
Establish and maintain relationships with hospitals, physicians, discharge planners, skilled nursing facilities (SNFs), assisted living facilities (ALFs), and community organizations to drive patient referrals. Represent the agency at networking events, healthcare forums, and community outreach programs to expand brand awareness and strengthen referral sources. Collaborate with the Administrator and Managing Partners to develop and maintain strategic partnerships in compliance with all regulatory guidelines.
Marketing Strategy & Brand Awareness:
Develop and execute marketing plans that align with agency goals and regulatory requirements. Oversee the creation of marketing materials (brochures, digital content, presentations, social media updates, and advertising campaigns) that reflect the agency's services and values. Ensure that all branding, messaging, and public communications comply with Medicare, HIPAA, and home health advertising regulations. Monitor and enhance the agency's online presence, including website content, social media engagement, and digital reputation management.
Compliance & Ethical Marketing Practices:
Adhere to Medicare Conditions of Participation (CoPs), Anti-Kickback Statutes, and Stark Law to ensure all marketing and referral activities remain compliant. Avoid any improper inducements, financial incentives, or referral-based compensation arrangements that could violate Medicare and Medicaid guidelines. Educate staff and referral sources on appropriate referral processes and ethical marketing practices.
Community Outreach & Education:
Organize and participate in community events, health fairs, and educational seminars to promote awareness of home health services. Develop patient education materials to inform potential clients and their families about the benefits of home health care. Serve as a liaison between the agency and the community, ensuring accurate information is provided to potential clients and referral sources.
Data Tracking & Performance Analysis:
Track referral sources, lead generation, and conversion rates to measure marketing effectiveness. Provide regular reports to leadership on referral trends, marketing campaign success, and outreach initiatives. Analyze marketing efforts and adjust strategies to improve return on investment (ROI) and overall impact. Qualifications for
Employment:
Experience in healthcare marketing, business development, or community outreach (home health or healthcare industry preferred). Strong communication, relationship-building, and public speaking skills. Ability to develop marketing materials, manage digital content, and engage in community outreach. Familiarity with CRM software, referral tracking systems, and digital marketing tools (preferred but not required).
Work Environment & Commitment:
Works on-site and in the field to engage referral sources and community partners. Participates in weekly marketing meetings, compliance training, and strategic planning sessions. Adheres to all state and federal laws governing home health marketing and referral relationships.
