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KC
Keystone Care LLC
Medical Center Community Liaison
Career Insights for Communications / Public Relations Specialist
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Based on Texas data
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$70,996 / year median in Texas
+9% projected growth
Job Description
Job Summary We are seeking an energetic and dedicated Texas Medical Center - Houston Community Liaison specialized in Skilled Nursing to serve as a vital bridge between healthcare providers, residents, families, and our nursing facilities in the Houston Area. In this role, you will champion effective communication, foster positive relationships, and promote the services offered by our skilled nursing facilities. Your proactive engagement will enhance community awareness, support business development efforts, and ensure residents and their families feel connected and supported every step of the way. This position offers a unique opportunity to make a meaningful impact through strategic outreach and compassionate communication. Duties Build and maintain strong relationships with hospitals, community organizations, healthcare providers, and potential referral sources to enhance visibility and reputation. Work as a team with Marketing Directors from the nursing facilities as Liaison with the hospitals to support intake and admissions. Support the develop and implementation of community outreach strategies to increase awareness of skilled nursing services through media relations, social media marketing, and public speaking engagements. Coordinate volunteer programs and manage volunteer engagement efforts to foster community involvement and relations Collect data on outreach activities, track engagement metrics, and prepare reports to inform strategic planning and continuous improvement efforts. Support business development initiatives by identifying new partnership opportunities and assisting with marketing campaigns aimed at increasing referrals. Qualifications Proven experience in media relations, public relations, or community outreach within healthcare or related fields. Ability to foster professional relationships built on deep trust and collaboration Exceptional communication skills with the ability to ensure all parties have essential information and are kept in the loop about various Bilingual abilities are highly desirable to effectively serve diverse communities. Knowledge of marketing principles, fundraising strategies, strategic planning, budgeting, and data collection techniques. Experience in volunteer management or community program coordination is a plus. Demonstrated ability to develop relationships with healthcare professionals, community leaders, and local organizations. Brings high energy, is professional and outgoing while being dedicated and compassionate. We are in the business of taking care of people! Self-motivated, self-starter with excellent organizational skills to manage multiple projects simultaneously. Join us as a Community Liaison in the Skilled Nursing environment and become a vital part of a passionate team committed to enriching lives through compassionate care and meaningful community engagement!