The Digital Communications Specialist Senior leads and supports the development, enhancement, and ongoing evaluation of enterprise-wide corporate communications and digital marketing initiatives, ensuring alignment with the organizational strategic priorities. This is a senior level role responsible for advancing digital engagement, strengthening brand presence, and optimizing audience experience across various digital channels. Reports to departmental leadership.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Leads and supports the planning and execution of enterprise-wide, multi-channel digital communications initiatives (e.g., email, web, intranet, and social media), including guidance on messaging and channel approach for internal and external audiences. Assists in managing content planning and editorial calendars, aligning with organizational initiatives, campaigns, and seasonal priorities. Oversees the execution of social media advertising campaigns across platforms, including Meta (Facebook and Instagram), managing audience targeting, ad placement, and campaign setup. Leads the public-facing digital experience strategy, with a strong focus on search visibility, discoverability, and performance (SEO/GEO). Collaborates with internal and external stakeholders to develop high-quality content for digital and print that supports departmental and organizational priorities, while reinforcing CHKD's brand identity. Leads projects from concept through execution, including timelines, approvals, and deliverables. Ensures consistency in messaging, branding, and tone across all digital channels in alignment with CHKD's voice, visual identity, and editorial standards. Monitors and analyzes content performance metrics (e.g., engagement, reach, impressions), providing actionable insights and recommendations for continuous improvement. Leads and contributes to the development and continuous improvement of digital communications processes, standards, and best practices. Ensures compliance with healthcare regulations and internal policies. Oversees and coordinates the execution of multiple, diverse projects simultaneously. Performs all other duties as assigned.
LICENSES AND/OR CERTIFICATIONS
Required Licenses and/or Certifications None
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS
Required Education and Experience Bachelor's degree in Communications, Marketing, or related field. At least three years of experience in corporate communications, digital content management, advertising, or a related role. Required Knowledge, Skills and Abilities Demonstrated experience leading multi-channel communications initiatives and managing projects from concept through execution. Exceptional written and verbal communication skills, with strength in editing, organization, and project management. Ability to independently manage competing priorities and deliver high-quality work in a fast-paced environment.
WORKING CONDITIONS
Normal office environment with little exposure to excessive noise, dust, temperature and the like.
