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Social Media Content Creator
Job Description
Social Media Content Creator at Teaspoon Social Media Content Creator at Teaspoon in Campbell, California Posted in 1 day ago.
Type:
full-time Join Teaspoon At Teaspoon, we believe life is better enjoyed one teaspoon at a time. Since opening our first store in 2015, we've grown into one of the fastest-growing boba brands in the U.S., bringing people together through thoughtfully crafted drinks and memorable experiences. As we continue to grow, we're looking for a creative, social-first storyteller to help bring our brand to life online. The Opportunity We're looking for a Social Content Creator who lives and breathes social media and knows how to turn everyday moments into engaging content. This is a hands-on contract role for someone who can take an idea from concept to creation, capturing, editing, and producing content that feels native to TikTok, Instagram, , and emerging platforms. You'll work closely with our Marketing team to bring campaigns, product launches, store stories, trends, and cultural moments to life while helping grow and engage the Teaspoon community. Role Snapshot
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Location :
Based in California, with the San Jose/San Francisco Bay Area or Los Angeles strongly preferred. Regular access to Teaspoon stores and periodic in-office collaboration are required.
• Reports to : Senior Director of Marketing.
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Experience :
3-5 years of social content creation, social media or related experience.
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Engagement Type:
Contract.
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Compensation :
$55-$65 per hour, depending on experience, qualifications and location.
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Travel :
Regular local store visits, and occasional travel for launches, events, franchise meetings, and other content opportunities. What You'll Do Content Creation & Production Create engaging short-form video and photo content for TikTok, Instagram, , and other platforms. Develop concepts, scripts, captions, and content ideas that align with our brand. Capture and edit social-first content in stores, at events, and during product launches. Quickly respond to trends and cultural moments with relevant, on-brand content. Social Media Planning Help develop and manage Teaspoon's organic social content calendar. Turn marketing campaigns, promotions, seasonal moments, and brand priorities into compelling social content. Collaborate with Marketing and Digital teams to publish and optimize content across channels. Community Building Identify social trends, memes, creators, sounds, and conversations relevant to our audience. Help grow engagement through content that sparks conversation and participation. Build relationships with creators, franchise partners, store teams, and customers to uncover authentic stories and content opportunities. Performance & Optimization Review content performance and apply insights to future content. Test new formats, hooks, storytelling approaches, and creative concepts. Stay current on platform trends, AI tools, and emerging content creation technologies. What We're Looking For Required 3-5 years of social media, content creation, or related experience. Strong portfolio showcasing TikTok, Instagram Reels, and short-form video content. Deep understanding of Gen Z and Millennial culture, trends, humor, and social behaviors. Experience filming and editing content using mobile and/or professional tools. Ability to take content from idea to final publish-ready execution. Strong storytelling, communication, and project management skills. Comfortable being on camera and directing others when needed. Based in California with regular access to Teaspoon stores and occasional in-person collaboration. Nice to Have Experience in food & beverage, retail, QSR, franchise, or consumer brands. Experience working with influencers and creators. Experience managing brand communities and user-generated content. Familiarity with social publishing, listening, and analytics tools. Knowledge of AI tools that support content creation and workflow efficiency. Why Teaspoon? We're building more than a beverage brand. We're creating memorable experiences, meaningful connections, and a culture that celebrates curiosity, creativity, and community. If you're passionate about creating content people actually want to watch, love staying on top of trends, and enjoy bringing brands to life through storytelling, we'd love to hear from you.