$650,000 - $800,00 annually About Audicon Audicon develops and sells nearly invisible OTC hearing aids under the Ceretone brand, directly to consumers. We're a small, fast-moving growth team, and video creative is one of our biggest drivers of traffic and conversion. The Role You will own video creative end to end: what we test on Meta, what we post organically, and what customers watch after they buy. On Meta, you'll work in parallel with our external agency, with the goal of building creative capability in-house over time. Your two north-star metrics are traffic and conversion rate.
This is a hands-on role:
you come up with the concept, shoot it, edit it, launch it, and read the results yourself. What You'll Own Meta ads creative matrix: systematic hook, angle, and format testing, running alongside our agency's output and learning from both Organic social content across our channels Onboarding and first-fit videos that help new customers succeed with their hearing aids UGC direction: finding, briefing, and directing real customers on camera Video content for our education hub YouTube channel buildout down the road Who You Are You have hands-on Meta ad performance experience: you know what a good hook rate and thumbstop look like, and you iterate based on numbers, not taste You shoot and edit yourself: camera, lighting, sound, and an editing suite, no production crew needed You can direct non-actors. Our best performers are real customers often 50+, employees, and you know how to make them comfortable and authentic on camera You think in testable hypotheses: every video answers "what are we trying to learn?" You have 2+ years making performance or social video for an e-commerce or DTC brand Nice to Have Background in health, medical devices, or products for 50+ audiences
Pay:
$65,000.00 - $80,000.00 per year
Benefits:
401(k) Employee discount Flexible schedule Health insurance Paid time off Parental leave Retirement plan