Social Media Content Creator - TikTok & Instagram SP Roseville, CA Job Details Part-time $19 - $25 an hour 22 hours ago Benefits Flexible schedule Qualifications Trend analysis Full Job Description We are looking for a creative, social-media-obsessed Content Creator to help grow the online presence of our local restaurant and potentially work on content for several other businesses and e-commerce brands. This is not a traditional corporate marketing position. We are looking for someone who is already actively creating content, understands what performs on TikTok and Instagram, follows trends, knows how to shoot engaging short-form video, and can take inspiration from successful content and quickly turn it into something relevant for our brands. Our primary focus will initially be creating content for a popular local restaurant in the Roseville / Granite Bay area.

The goal is simple:

Create content people actually want to watch. We want to grow our TikTok and Instagram organically, increase local awareness, showcase our food and atmosphere, and build a consistent library of high-quality video content that can also be used in paid advertising. What You'll Be Doing You will help plan, film, edit, and create short-form social media content for TikTok, Instagram Reels, Facebook, and other platforms.

Content could include:

Trending TikTok and Instagram formats Food-focused videos Behind-the-scenes restaurant content Employee and customer-focused content Funny, entertaining, or relatable videos Local community content Promotions and special events Sports and game-day content Voiceovers Talking-head videos Product demonstrations Lifestyle content UGC-style advertising content Short-form videos specifically designed for paid social ads You should be comfortable seeing something that is already performing well on social media and asking: "How can we recreate this concept for our business?" We do not expect every idea to be completely original. In fact, a major part of this role is identifying successful formats, trends, hooks, editing styles, and content concepts and adapting them intelligently for our brands. What We're Looking For We are looking for someone who: Has real experience creating TikTok, Instagram Reels, or other short-form content Personally uses TikTok and Instagram and understands the culture of the platforms Can identify trends before they become outdated Understands hooks, pacing, retention, and what makes someone stop scrolling Can film high-quality content using an iPhone or similar equipment Is comfortable editing short-form video Can use tools such as CapCut, Adobe Premiere, Final Cut, Canva, or similar software Understands basic lighting, framing, audio, and composition Can take direction while also bringing ideas to the table Is comfortable experimenting with different concepts Can work independently without needing every piece of content mapped out for them Is dependable and able to consistently produce content Lives locally and can regularly visit the restaurant to film Experience creating content for businesses, brands, restaurants, e-commerce companies, or your own social media accounts is strongly preferred. Portfolio Required We care much more about what you can create than your degree or resume. Please send examples of content you have personally: Filmed Edited Produced Posted Helped grow This can include your personal TikTok or Instagram account, client work, business accounts, UGC, freelance projects, or other examples. If you have helped grow an account, please tell us about it. You May Be a Great Fit If… You constantly notice interesting TikTok trends. You save videos because you think, "We could make something like this." You understand why some videos get 500 views while others get 500,000. You enjoy filming and editing. You can make a restaurant, product, employee, customer interaction, or everyday situation entertaining. You understand that social media content does not always need to look like a polished commercial. Sometimes the best-performing content feels natural, authentic, entertaining, and native to the platform. Opportunity to Work With Additional Brands While the initial focus of this position will be our restaurant, we operate and work with multiple businesses and e-commerce brands. For the right person, there may be opportunities to create content for: E-commerce products Consumer brands TikTok Shop products Meta/Facebook advertisements UGC-style campaigns Product launches Additional local businesses This creates an opportunity for someone who wants to build a broad portfolio and gain experience creating content across multiple industries. Schedule This position offers a flexible schedule. Some filming will need to take place on-site at the restaurant, but much of the editing, research, planning, and content preparation can be completed remotely. The number of hours may grow based on performance and the amount of content being produced. Evening or weekend availability may occasionally be useful for filming restaurant events, sports crowds, or other content opportunities. What Success Looks Like Success in this role means consistently producing content that: Gets attention Increases views and engagement Grows our local social media following Brings more personality to our brands Gives us a steady pipeline of content Identifies winning concepts that we can repeat and scale Produces videos that can also become successful paid advertisements We are not looking for someone to simply post graphics to Instagram. We are looking for a creator. Someone who understands social media, enjoys making content, and wants to experiment until we find concepts that work. How to Apply Please apply with: A short introduction about yourself Links to TikTok, Instagram, or other accounts you have created content for Examples of videos you personally filmed or edited A short explanation of your experience with TikTok and Instagram Your availability Your desired hourly rate

Bonus:

Send us 2-3 quick ideas for TikTok or Instagram videos you would make for a local sports bar and restaurant.

Pay:

$19.00 - $25.00 per hour

Benefits:

Flexible schedule

Work Location:

In person