Job Overview Seeking an experienced Web Content Specialist with strong healthcare/medical technology content experience in a regulated environment. The role focuses on developing and optimizing evidence-based website content using SEO, GEO, and AEO strategies. Key Responsibilities Develop, refresh, and optimize long-form website content for clinical, product, solution, care-area, and educational topics. Write clear, credible, evidence-based healthcare and medical content for professional audiences. Translate clinical, product, competitive, customer, and business information into customer-focused web content. Apply SEO, GEO, and AEO best practices, including: Keyword & search-intent alignment, Title tags & meta descriptions, Headings & internal linking, FAQs and structured answers, Semantic search & entity signals Manage content through medical, legal, regulatory, claims, brand, and privacy reviews. Partner with SEO, UX, analytics, technology, agency, and web teams. Support CMS/AEM implementation, metadata updates, structured content, and site maintenance. Analyze content KPIs, search insights, user behavior, and testing results to identify optimization opportunities. Ensure content follows global brand, governance, regulatory, and quality standards. Support website transformation, content migration, and restructuring initiatives. Required Qualifications Bachelor's degree with relevant experience, or equivalent advanced education/experience as specified. Strong experience writing healthcare, clinical, medical technology, or life sciences content. Experience working in a regulated environment. Advanced long-form and evidence-based content writing skills. Strong knowledge of SEO content strategy and on-page optimization. Working knowledge of GEO and AEO, AI discovery, FAQs, E-E-A-T, and answer-ready content. Experience with medical/legal/regulatory/claims/privacy review processes. Ability to analyze content performance and search data. Excellent communication, collaboration, and stakeholder management skills. Ability to influence cross-functional teams without direct authority. Preferred Qualifications Experience with website transformation, content migration, or content restructuring. Experience creating content for AI-driven discovery, including FAQs, comparison content, glossaries, and structured answers. Understanding of healthcare buyer journeys and healthcare decision-makers. Experience working with clinical, regulatory, legal, marketing, UX, analytics, SEO, and web production teams. Experience with global website governance and regional/language considerations. Experience with AEM/CMS platforms. This job can be search as, web developer, front end developer, software engineer, web design, software developer, web designer IND_
ENG Pay:
$43.00 - $48.00 per hour Expected hours: 40.0 per week Application Question(s): Do you have experience, along with professional experience writing healthcare, clinical, medical technology, or life sciences content? Do you have strong experience creating long-form, evidence-based healthcare or medical content for professional audiences in a regulated environment? Do you have hands-on experience with SEO content strategy and on-page optimization, including keywords, search intent, metadata, headings, internal linking, FAQs, GEO, and AEO? Have you worked with medical, legal, regulatory, claims, privacy, or brand review processes for website or healthcare content? Do you have experience with CMS/AEM platforms, website content migration/restructuring, and analyzing content performance using search, user behavior, or other content KPIs?
