Job Overview We are seeking a dynamic and innovative Content Manager to lead our content strategy and execution across multiple digital platforms. In this role, you will craft compelling narratives, oversee content creation, and optimize digital assets to engage our target audiences effectively. Your expertise will drive inbound sales, enhance user experience, and support marketing initiatives through strategic content management. This paid position offers an exciting opportunity to shape our online presence and collaborate with cross-functional teams to deliver impactful content that resonates. ( You will work directly with the sales team) Duties Develop and implement comprehensive content marketing strategies aligned with business goals and target audience needs. Manage and maintain website content using Content Management Systems (CMS) such as WordPress, ensuring accuracy, consistency, and SEO optimization. Create engaging content including blog posts, white papers, social media posts, videos, and visual assets using Adobe Creative Suite tools like Photoshop and video editing software. Collaborate with marketing, design, product, and sales teams to produce tailored content that supports campaigns, product launches, and brand initiatives. Conduct keyword research and utilize SEO best practices to improve organic search rankings and increase website traffic. Analyze content performance using web analytics tools such as Google Analytics and marketing automation platforms; report insights to optimize future content efforts. Oversee the editing, proofreading, and quality assurance of all published materials to ensure clarity, accuracy, and brand consistency. Requirements Proven experience in content management, digital marketing, or related roles with a strong portfolio of diverse content projects. Proficiency in WordPress or other CMS platforms; familiarity with HTML for basic customization. Skilled in Adobe Creative Suite applications including Photoshop for graphic design; experience with videography and video editing is a plus. Strong storytelling ability combined with excellent writing, editing, and copywriting skills tailored for online audiences. Knowledge of SEO strategies, keyword research tools, web analytics reporting (Google Analytics), and marketing automation systems. Ability to work collaboratively across teams in a fast-paced environment while managing multiple projects simultaneously. Familiarity with social media management tools and social media marketing strategies to amplify content reach. Understanding of web standards for accessibility and user experience; experience with e-commerce platforms is advantageous.
Pay:
$55,000.00 - $65,000.00 per year
Benefits:
Dental insurance Health insurance Life insurance Paid time off Vision insurance