Content Creator & Brand Strategist BK Adventure is looking for a creative, strategic, and adaptable Content Creator & Brand Strategist to help grow our brands across social media and digital channels. This is a hands-on role for someone who is equally comfortable behind the camera creating content and in front of the camera bringing that content to life . The ideal candidate is someone who can brainstorm a great idea, turn it into engaging content, understand why it will resonate with an audience, and use performance data to make the next piece even better. While BK Adventure will be a primary focus, this role may also contribute to content and marketing strategy across our multiple brands. You'll help develop distinct voices and strategies for each brand while identifying opportunities to create efficiencies and cross-promote when appropriate. Responsibilities Develop and execute social media and content strategies across Instagram, Facebook, TikTok, YouTube, and other relevant platforms. Create original content including short-form video, photography, graphics, captions, stories, and other digital content. Participate in content both behind and in front of the camera , including appearing in videos, talking to camera, demonstrating products or experiences, and capturing content in the field. Plan and maintain content calendars that align with brand goals, seasonal opportunities, campaigns, and business objectives. Develop creative concepts and campaigns that showcase our tours, destinations, experiences, and brands. Write compelling, engaging, and brand-appropriate copy for social media, email, websites, and other marketing channels. Monitor social media trends and identify opportunities to create timely, relevant, and engaging content. Actively engage with followers, respond to comments and messages, and help build strong online communities. Collaborate with team members to identify content opportunities, including customer experiences, wildlife encounters, behind-the-scenes moments, events, and seasonal experiences. Support paid social campaigns, including creative development, audience targeting, testing, and performance monitoring. Track social media and campaign performance and use analytics to make informed content and strategy decisions. Maintain consistent brand voice, messaging, and visual identity across digital channels. Stay current on social media trends, emerging platforms, content formats, and best practices. Contribute to broader marketing and content strategy across multiple brands as needed. Multi-Brand Strategy This role may work across multiple brands, each with its own audience, personality, goals, and visual identity. You will help develop content strategies that are specific to each brand while supporting broader business objectives . This may include identifying opportunities for cross-promotion, developing brand-specific content calendars, adapting content for different audiences, and determining which platforms and content formats are best suited to each brand. What We're Looking For We're looking for someone who can balance creativity, strategy, and execution .

The ideal candidate:

Has experience creating content for social media, digital marketing, or a brand. Understands how to develop and execute a social media strategy. Is comfortable both creating content behind the camera and appearing on camera . Has experience creating short-form video for platforms such as TikTok, Instagram Reels, and YouTube Shorts. Has strong writing, storytelling, and communication skills. Understands social media analytics and how to use performance data to improve content. Has a strong understanding of current social media trends and what makes content perform. Can adapt their creative approach to different brands, audiences, and platforms. Is comfortable working independently and managing multiple projects and priorities. Can take an idea from concept to execution without needing extensive direction. Is willing to get out from behind the desk and create content in real-world environments. Bonus Skills Experience with any of the following is a plus: Meta Business Suite and paid social advertising TikTok Ads Canva CapCut Adobe Creative Suite Photography and videography Basic video editing Email marketing SEO and website content Google Analytics or other marketing analytics platforms Content & Brand Strategy The successful candidate will help ensure that content reflects each brand's unique voice, audience, and goals. For BK Adventure, content should feel authentic, adventurous, educational, and inspiring while highlighting Florida's natural environment and the experiences that make our tours unique. We are looking for someone who understands that effective content is more than simply posting consistently. You should be able to think about who we're trying to reach, what we want them to feel or do, why a piece of content will resonate, and how we can measure whether it worked. Community Management Community engagement is an important part of this position. You will actively monitor social channels, respond to comments and messages, encourage conversations, and help create welcoming and engaged communities around our brands. Goals Increase brand awareness and visibility. Grow engaged social media communities. Increase website traffic and qualified leads from social media and content marketing. Create content that inspires people to book tours and engage with our brands. Strengthen distinct and recognizable brand identities. Improve reach, engagement, and conversions through consistent testing and optimization. Develop content strategies that support the goals of each individual brand.

Schedule Job Types:

Full-time, Part-time Start Date:

Position open until filled Why Join Us? This is an opportunity to have a direct creative impact on growing brands and to play a meaningful role in shaping their digital presence. You'll have the opportunity to develop strategies, create content, get in front of the camera, explore new creative ideas, work across multiple brands, and showcase some of Florida's most incredible natural experiences. If you're a creative thinker who loves making content, understands social media, isn't afraid to be in front of the camera, and knows how to balance creativity with strategy and results, we'd love to hear from you.

Pay:

$14.00 - $15.00 per hour

Work Location:

In person