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Emerald Roofing Group

Social Media Manager and Content Creator

Career Insights for Digital Content Producer / Writer

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What they do

A Digital Content Producer or Writer produces engaging content for use online. Create articles, blog posts, and other written Web materials.

$75,525 / year median in Idaho

+12% projected growth

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Job Description

We're looking for a Social Media Manager & Content Creator who can help turn our roofing and construction projects into content people actually want to watch. Our goal is bigger than simply posting a few times a week. We want to become the most recognized roofing brand in the Treasure Valley , and we're looking for someone who can help build the strategy and content to make that happen. What You'll Do You'll be responsible for developing and executing our social media content strategy from the ground up, including: Creating a social media strategy designed to grow our brand throughout the Treasure Valley Traveling to roofing projects to capture content Shooting professional drone footage of roofs, job sites, crews, before-and-afters, and completed projects Shooting high-quality video using cameras, phones, gimbals, and other equipment Taking professional photos of projects, crews, customers, and company events Editing short-form videos for Instagram Reels, TikTok, Facebook, and YouTube Shorts Creating longer-form video content when appropriate Developing content ideas, hooks, scripts, and recurring video series Creating before-and-after transformations and project showcases Capturing behind-the-scenes content with our crews and team Helping team members feel comfortable and natural on camera Posting content consistently and managing our social media presence Following trends while finding creative ways to make them relevant to roofing, construction, and our local market Tracking performance and using analytics to determine what content we should create more of What We're Looking For We want someone who is creative, proactive, and obsessed with making great content.
You should have experience with:
Videography Photography Video editing Short-form social media content Social media strategy and growth Drone videography Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, or similar editing software Instagram, Facebook, TikTok, and YouTube You should also be comfortable going out into the field. This isn't a position where you'll spend every day sitting behind a desk. You'll regularly be visiting active roofing and construction projects, talking with our crews, capturing footage, and finding stories worth sharing. The Person We're Looking For We're looking for someone who doesn't need to be handed a list of exactly what to film every day. We want someone who can walk onto a job site and immediately start thinking: "How can I turn this into great content?" You notice the dramatic before-and-after. You see the drone shot that would make someone stop scrolling. You know when a project deserves a 15-second Reel versus a full project story. You can recognize opportunities to showcase our craftsmanship, people, culture, and customers. Most importantly, you understand that great social media isn't just about getting views—it's about building a recognizable local brand. Our Goal We want people throughout the Treasure Valley to see our content consistently enough that when they think about roofing, they think about us. If you're excited about building a brand, creating great videos, flying drones, telling stories, and having the freedom to test creative ideas, we'd love to hear from you.
To apply:
Send us your resume along with examples of your work, social media accounts you've managed, videos you've created, or a portfolio showcasing your videography, photography, editing, or content creation skills.
Pay:
$20.78 - $22.56 per hour
Work Location:
In person