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Bohotina LLC

Marketing Assistant - Social Media and Creator Outreach

Entry-Level JobVerifiedNo experience needed
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Entry-Level Job
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Job Description

YOUCANIC
is an automotive repair company based in Towson, Maryland. We publish repair guides and videos that reach millions of DIY car owners every year. We have the content, the credibility, and the products. We need someone whose full attention is on growing the audience and the relationships around it. We do not have a marketing department. There is no senior marketer here who is going to train you, hand you a playbook, or check your work. That is the honest reality of this role. What that means is that this job only works for a person who likes to figure things out. Someone who watches a tutorial, tries the thing, and comes back with a result. Someone who reads about a tactic on Friday and has tested it by Wednesday. If you need structure, feedback loops, and a manager who has already done your job, you will be miserable here and we will both waste our time. If the idea of building a marketing function from close to zero sounds like the best part of the offer, keep reading. What you will do Build and manage relationships with automotive content creators on YouTube, Instagram, TikTok, and Facebook. Find them, reach out, keep the conversation warm, and turn them into collaborators. Source content we can repost. Track down creator clips, customer videos, and repair footage that fits our brand, get permission, and get it scheduled. Create original short form content. Cut clips from our existing video library, write hooks and captions, and post consistently across channels. Bring us ideas. Every week we want to hear at least one new angle for growing reach: a collaboration, a giveaway, a trend to jump on, a community to get into, a format we are not using yet. Run outreach campaigns end to end, from building the list to sending the messages to tracking who replied. Report on what worked. Simple numbers, honestly reported, so we can spend more on what moves and kill what does not. Who we are looking for You are self taught and self directed. You do not wait for a task list. You notice an opportunity, you research how to do it, and you go get it. You are comfortable being wrong in public. You will test things that fail, and you need to be able to say so and move to the next idea. You are comfortable cold messaging strangers and following up without being annoying about it. You already understand how creators think, because you watch a lot of them or you are one. You can write a caption that makes someone stop scrolling. You can cut a short vertical video in CapCut, Premiere, or something similar. You are organized enough to track fifty conversations at once without losing any of them. You live close enough to Towson to work in our office. This role is in person. Nice to have, not required Interest in cars, repair, or tools. We can teach you the subject matter, but caring about it helps. Experience with influencer or affiliate programs. Basic design skills in Canva or Photoshop for thumbnails and graphics. Familiarity with email marketing or community platforms like Discord and Reddit. You do not need a marketing degree. You need taste, hustle, and the ability to teach yourself the rest.
Details Location:
606 Baltimore Avenue, Suite 405, Towson, MD 21204. In-office, not remote.
Pay:
$16.00 - $22.00 per hour Expected hours: 15.0 - 20.0 per week Application Question(s): Last skill you taught yourself, how, and what do you have to show for it? You are hired for 15 hours a week. Some weeks you will finish everything on your list in 12. What do you do with the other 3 Tell me about the last thing you posted publicly. What did you hope would happen and what actually happened? Send the actual URLs of 1 automotive channels under 50,000 subscribers you would approach on our behalf, and name the specific video on each one that made you pick it. Send a link to an account, page, or video you made or grew yourself. What is the last thing you taught yourself without a class or a teacher, and what do you have to show for it?
Work Location:
In person