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EI
Elite Ink / Universal Sports Auctions
Social Media Manager / Video Content Creator
Career Insights for Digital Content Producer / Writer
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Based on Minnesota data
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What they do
A Digital Content Producer or Writer produces engaging content for use online. Create articles, blog posts, and other written Web materials.
$75,129 / year median in Minnesota
+9% projected growth
Job Description
Social Media Manager / Video Content Creator Elite Ink / Universal Sports Auctions Minneapolis, MN Job Details Full-time From $60,000 a year 19 hours ago Benefits Paid time off Employee discount Qualifications Basic graphic design principles Social media management Social media platforms Video content production Content creation Social media engagement TikTok Facebook Professional art or design Social media brand management Instagram Digital design Full Job Description Video Content Creator & Social Media Manager Elite Ink / Universal Sports Auctions Minneapolis / St. Paul, MN _ Full-Time (40 hrs/week) In-Office, with some travel to games & events_ About Us @EliteInkCo on Instagram Universal Sports Auctions (also known as Elite Ink) is a Minneapolis/St. Paul-based sports memorabilia company specializing in autographed jerseys, photos, helmets, and more — with a focus on Minnesota Vikings and Wild items. Beyond memorabilia, we run a consignment auction house and an in-house framing business, and we host official autograph signing events with players from the Vikings, Wild, Twins, and other pro teams. We're best known for our 100+ silent auctions across bars, restaurants, and venues in the Twin Cities, plus a showroom and stadium presence — and we're now investing seriously in building our digital and social media presence to match. The Role We're hiring a Video Content Creator & Social Media Manager to build and run our brand's video and social media presence from the ground up. This is a hands-on, high-ownership role for someone who can shoot and edit professional-quality video, design sharp graphics, and run our Facebook, Instagram, and TikTok accounts like a modern, fast-moving brand — think the energy, pace, and production value of brands like UNRL, Wild, Vikings, Etc. You'll be embedded in a business with a constant stream of real content to capture: autograph signings with Vikings, Wild, and Twins players, silent auctions across the Twin Cities, and a working memorabilia and framing shop. Your job is to capture it, produce it, and turn it into a brand people actively follow. We're looking for someone self-sufficient — who can build their own content calendar, spot opportunities, and run with them without needing to be told what to shoot next. What You'll Do Shoot and edit professional-quality, brand-building video for social media, ads, and the website — both short-form and long-form Design graphics for social posts, promotions, and marketing materials Plan, post, and manage day-to-day content across Facebook, Instagram, TikTok, and other platforms Travel to Vikings, Wild, and Twins games, autograph signings, and other events to capture content Build and grow our online brand presence and following Develop and drive a content calendar and posting strategy with minimal day-to-day direction Partner with ownership on brand direction and campaigns What You'll Need A few years of professional experience in video editing and social media management A strong portfolio demonstrating video editing and graphic design skills Proven experience running brand social accounts (Facebook, Instagram, TikTok) A sharp eye for brand building and content that performs A reliable personal vehicle — this role requires regular travel to games, signings, and events around the Twin Cities A self-starter mentality — comfortable setting your own priorities and workflow with limited oversight Nice to Have (Not Required) Shopify / e-commerce / marketing experience Experience at a similar sports memorabilia, sports marketing, or apparel/brand-focused company Experience building promotions via text and email marketing Schedule & Location Full-time, 40 hours/week Based in-office in the Minneapolis/St. Paul area, generally Monday-Friday, with flexibility for evening and weekend games/events Regular travel to stadiums, venues, and signing events across the Twin Cities Reports directly to ownership