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AA
Alabama's ABC 33/40
Assistant Content Manager
Career Insights for Digital Content Manager
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Scorecard
Based on North Carolina data
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What they do
A Digital Content Manager oversees the content that appears on a website or social media channels. Manages a team of content producers and assign projects and tasks related to production of digital content.
$96,918 / year median in North Carolina
-5% projected decline
Job Description
The Assistant Content Manager plays a critical role in breaking down newsroom silos, driving real-time content strategy, and ensuring consistent, high-quality storytelling that maximizes audience reach and engagement. Key Responsibilities Oversee daily content strategy and execution across all platforms, including broadcast, digital, and social Lead multiplatform storytelling by ensuring content is created and adapted intentionally for each platform Serve as the central point of coordination between the assignment desk, producers, reporters, and digital teams Make real-time editorial decisions on story placement, prioritization, publishing, and distribution Manage and coordinate breaking news coverage across platforms, including alerts, streaming, and on-air integration Ensure editorial consistency in messaging, tone, and brand voice across all content channels Monitor audience analytics and apply insights to inform editorial decisions and optimize content performance Identify opportunities to extend the life and reach of high-performing content Coordinate newsroom workflows to reduce duplication of effort and improve operational efficiency Support a continuous publishing model, ensuring timely and consistent content updates Collaborate with newsroom leadership to align content strategy with organizational goals and initiatives Qualifications Strong editorial judgment and understanding of news values Demonstrated experience with multiplatform content production Proven ability to make quick, effective decisions in high-pressure and breaking news environments Deep understanding of digital platforms, social media, and audience engagement strategies Experience using analytics tools to guide content decisions Excellent communication and leadership skills, with the ability to coordinate across multiple teams Strong organizational skills and ability to manage multiple priorities simultaneously Preferred Qualifications Experience in a leadership or supervisory newsroom role Background in integrated or converged newsroom environments Success in This Role Looks Like Seamless coordination of content across all platforms Faster, more effective breaking news coverage Increased audience engagement and content reach Strong editorial consistency and brand alignment Improved newsroom efficiency and collaboration