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14 Karat

Social Media Content Creator & Digital Marketing Specialist

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Job Description

Social Media Content Creator & On-Camera Brand Ambassador14 Karat Fine Jewelry — Omaha, Nebraska 14 Karat is looking for a confident, charismatic, camera-ready Social Media Content Creator to become one of the faces of our brand. We are a family-owned fine jewelry store in Omaha with a history dating back to 1979. We specialize in fine jewelry, engagement rings, bridal jewelry, custom design, heirloom redesign and personal, consultative service. We are looking for someone who understands that great social media isn't simply about posting pretty pictures of jewelry. It's about creating personality, telling stories, educating customers, building desire and ultimately driving people into the store and onto our website. This is a highly visible, hands-on position for someone who genuinely enjoys being on camera and wants to build a career combining social media, luxury retail, sales, fashion, e-commerce and personal branding. The Role You will be responsible for creating and appearing in social media content for 14 Karat as well as helping develop the personality and content strategy surrounding Lux By Lyss, our custom jewelry/design-focused brand. You will also play an important role in keeping our website's jewelry inventory current, attractive and accurate. The ideal candidate will be comfortable making themselves the face of the content while also being organized enough to consistently manage the behind-the-scenes details required to keep our digital presence up to date. Social Media & Content Responsibilities You should be excited to: Appear on camera daily Create Instagram Reels, Stories and other short-form video content Speak naturally and confidently to the camera without relying entirely on scripts Showcase and sell fine jewelry through video Educate viewers about diamonds, gemstones, engagement rings, jewelry trends and custom design Develop creative concepts for daily content Film in the showroom, during customer experiences, around new inventory and during custom-design projects Interview team members and customers when appropriate Tell compelling stories about jewelry and the people who purchase it Follow social media trends and quickly determine which ones fit a luxury jewelry brand Turn products, customer stories and everyday happenings into engaging content Write captions, develop hooks and create calls-to-action that encourage customers to visit, call or schedule a consultation Monitor engagement and use performance data to improve future content Collaborate with the sales and design teams to identify content opportunities Help maintain a consistent, elevated visual identity across our social platforms Participate in events, photo/video shoots, collaborations and off-site content opportunities Assist with social media initiatives designed to generate real showroom traffic, website visits and sales Website & E-Commerce Responsibilities A significant part of this position will be keeping the 14 Karat website's jewelry inventory fresh, attractive and up to date.
Responsibilities will include:
Regularly photographing or obtaining quality photographs of new jewelry inventory Uploading jewelry photographs to our website on a consistent schedule Creating and entering accurate, compelling product descriptions Entering and maintaining product details, including jewelry type, metal, gemstones, dimensions and other relevant information Making sure new merchandise is added to the website promptly Updating existing product listings when information changes Removing or marking items appropriately when they are sold Ensuring website photos, descriptions and product information accurately represent the jewelry Writing product descriptions that are both informative and appealing to prospective customers Organizing website content so customers can easily browse and understand our inventory Working with the sales team to gather information needed for accurate product listings Identifying opportunities to improve product presentation and online merchandising Maintaining a regular schedule for website inventory updates rather than allowing listings to accumulate Attention to detail is extremely important in this part of the job. The person in this position must be comfortable balancing creative work with routine administrative responsibilities and must take ownership of keeping our online inventory current. This Is NOT a Behind-the-Desk Social Media Job We are specifically looking for someone who wants to be on camera and in front of people. At the same time, this is not purely an influencer or content-creator position. You will need to be comfortable moving between creative work and detailed digital tasks. One part of your day might involve filming a Reel about a new engagement ring, while another part might involve photographing that ring, writing its website description and uploading the product listing. We need someone who can be both the personality in front of the camera and the organized professional behind the scenes. What We're Looking ForRequired Bachelor's degree from an accredited college or university Exceptional verbal communication skills Strong on-camera presence and comfort speaking to an audience Professional, polished presentation and personal style appropriate for a luxury brand Excellent interpersonal and customer-service skills Strong writing and communication skills Strong attention to detail Highly self-motivated and able to work independently Creative thinker who constantly notices potential content opportunities Comfortable being the face of a business on social media Strong understanding of Instagram, Reels and short-form video Ability to learn quickly and take direction while also bringing your own ideas Reliable, organized and able to consistently produce content Comfortable working with website/e-commerce content and product information Ability to manage recurring tasks and meet deadlines without constant supervision Ability to work in a luxury retail environment with high-value merchandise Genuine interest in jewelry, fashion, luxury goods or lifestyle content Preferred Experience We would especially like to meet candidates with experience in one or more of the following: Luxury retail sales Fine jewelry sales Fashion or luxury goods High-end hospitality Social media content creation Influencer or creator marketing Digital marketing Brand marketing Retail sales Customer-facing sales E-commerce or website content management Product photography Photography or videography Marketing or communications A background in luxury sales is highly desirable, because this position isn't simply about getting views. The ultimate objective is to turn attention into relationships, appointments and sales. The Personality We're Looking For The right person is likely someone who: Naturally enjoys being around people Is energetic and enthusiastic without being overly scripted Has a strong sense of personal style Is articulate and comfortable speaking to both a camera and a customer Can make luxury jewelry feel exciting rather than intimidating Is curious and loves learning Doesn't need to be told what to do every five minutes Sees a new piece of jewelry and immediately thinks, "I could make a Reel about this." Can take constructive criticism and quickly improve Is comfortable trying new things and occasionally looking silly while creating content Has a strong work ethic and takes ownership of results Has the discipline to complete routine website and administrative tasks consistently Understands that consistency is more important than waiting for the "perfect" idea Sales Mindset Although this is a social media and content position, you must have a sales mentality. We want someone who understands that content should create curiosity, establish trust and move customers toward action. You will work closely with our sales team and should become knowledgeable enough about our jewelry, diamonds, gemstones and custom-design process to communicate confidently with customers and social media followers. Previous luxury sales experience is a major plus. A Typical Day May Include Filming a "new arrival" Reel Talking about an engagement ring on camera Creating a quick educational video about diamonds Photographing newly arrived jewelry Writing and uploading product descriptions to the website Adding new inventory and photos to the website Checking existing online listings for accuracy Creating Stories throughout the day Showing behind-the-scenes footage of a custom jewelry project Interviewing a team member about a piece Responding to social engagement and questions Reviewing the previous week's content performance Brainstorming upcoming content Working with Alyssa on custom-design content Helping a customer and learning about their jewelry needs Turning an interesting customer story or showroom moment into content Why 14 Karat? This isn't a generic retail social media position. You will be working with beautiful, high-value products and meaningful customer stories every day. Engagement rings, anniversary jewelry, custom pieces and heirloom redesigns all have an emotional story behind them—and our goal is to tell those stories in a modern, entertaining way. 14 Karat has been serving Omaha for more than four decades, and our custom jewelry business gives us an especially strong source of original content. We want to build on that foundation and create a social presence that feels personal, stylish, entertaining, and educational. Compensation Competitive salary based on experience, plus potential performance incentives. We are open to discussing the right compensation structure for someone with a strong combination of social media, content creation, e-commerce and sales experience.
How to Apply Please submit:
Your resume Your college degree/educational background Examples of social media accounts or content you have created A brief explanation of why you would be a good on-camera representative for a luxury jewelry brand A short video introducing yourself (approximately 30-60 seconds) Your introductory video is an important part of the application. We want to see how naturally you communicate, how comfortable you are on camera, and how you present yourself—not a highly produced commercial. Bonus If you have a personal Instagram, TikTok, YouTube or other social account that demonstrates your personality, creativity or ability to create engaging video content, we'd love to see it. Please direct all resumes through Indeed or to 14karat@14karatomaha.com If you're polished, personable, creative, sales-minded, highly self-motivated and genuinely excited about being on camera every day, we'd love to meet you.
Pay:
$55,000.00 - $65,000.00 per year
Benefits:
Employee discount Flexible schedule Paid time off Parental leave Professional development assistance
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • Professional Development
  • Flexible Work Schedules
  • Dental Insurance