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TM
Topflight Marketing
Restaurant and construction Social Media Marketing Manager and content creator
Career Insights for Digital Content Producer / Writer
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Based on New Jersey data
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What they do
A Digital Content Producer or Writer produces engaging content for use online. Create articles, blog posts, and other written Web materials.
$73,273 / year median in New Jersey
+10% projected growth
Job Description
Job Summary We are seeking a social media manager and content creator for our restaurant and our Construction Company . Must be able to create content , shoot video and pictures, edit content, and post content. The ideal person should be very creative ! Duties Develop and execute comprehensive social media marketing strategies to increase brand awareness and engagement. Create, curate, and manage published content (images, video, written) across all social media platforms. Utilize SEO techniques to optimize content for search engines and improve organic reach. Conduct social listening to monitor brand mentions and industry trends, responding appropriately to audience interactions. Analyze performance metrics using tools like Google Analytics and Buffer to refine strategies based on data-driven insights. Collaborate with the marketing team to align social media efforts with overall marketing campaigns. Manage paid advertising campaigns on platforms such as Facebook Advertising to drive traffic and conversions. Design graphics and visuals using software like capcut and others for social media posts. Oversee community management by engaging with followers, managing relationships, and fostering a positive online community. Proofread all content to ensure accuracy, consistency, and adherence to brand guidelines. Stay updated on the latest trends in digital marketing, e-commerce, and social media management. Experience Proven experience in social media management or digital marketing with a strong portfolio showcasing successful campaigns. Familiarity with web analytics tools like Google Analytics for tracking performance metrics. Experience in content creation, public relations, branding, and relationship management is highly desirable. Knowledge of video editing techniques and photography is a plus. Understanding of keyword research and SEO best practices to enhance content visibility. Join us in shaping our brand's voice online while driving engagement through innovative strategies!