Compensation Amount:

24.00

USD Hourly Job Summary:

Under the direction and supervision of the Director of Digital Marketing, the Digital Marketing Specialist will develop, execute, and manage the implementation and optimization of digital campaigns to drive the company's business goals.

Job Description:

JOB SUMMARY

As our Content Creator & Visual Storytelling Specialist, you will be the visual voice of the Lake Mead National Recreation Area. Your mission is to capture and produce compelling content that drives visitation, dining, retail, and rental engagement across our properties. This is a hands-on role that blends field-based content capture with high-level editing and platform-specific execution. You will report directly to the Director of Operations -Hospitality Division to ensure our brand story is consistent and impactful

ESSENTIAL FUNCTIONS

Content Production:

Capture and produce high-quality photography and video (including short-form Reels, TikToks, and Shorts) that highlight lodging, F&B, boat rentals, retail, and the natural landscape of Lake Mead.

Brand Storytelling:

Develop branded series and seasonal campaigns that showcase associate expertise, guest adventures, and community/partner stories across all lines of business.

Platform Management:

Manage day-to-day content packaging and scheduling for Instagram, Facebook, TikTok, YouTube, and LinkedIn, ensuring all posts are optimized for performance and reach.

Strategic Planning:

Execute the content calendar in alignment with seasonal peaks and marketing goals, providing field-based insights to help shape future marketing decisions.

Community Engagement:

Lead UGC (User-Generated Content) efforts by curating guest content and supporting onsite activations, including influencer visits, media opportunities, and pop-up events.

Technical Execution:

Edit and deliver polished assets using industry-standard tools for use across websites, email campaigns, signage, and on-site guest communications.

Compliance & Collaboration:

Collaborate with Corporate Marketing and the Director of Operations to ensure all content adheres to GSI brand standards and National Park Service (NPS) protocols.

Performance Tracking:

Monitor engagement metrics and platform trends to create actionable reports that inform data driven decisions for the LMMA team.

Asset Management:

Maintain a searchable digital library of all raw and edited footage, ensuring assets are organized, tagged, and accessible for future use.

Equipment Stewardship:

Responsible for the specialized care, maintenance, and storage of technical gear (cameras, drones, audio) in a challenging desert and water environment.

SKILL AND KNOWLEDGE REQUIREMENTS INCLUDE

High School Diploma/G.E.D. equivalent required; secondary education in a related field is preferred.
Strong knowledge of content creation tools by platform, plus Adobe Creative Suite (Photoshop, Premiere Pro).
Deep knowledge of how different platforms operate and understanding of interpreting analytics.
Able to communicate clearly and concisely, both orally and in writing.
Able to accurately handle confidential and sensitive information.
Must be service and safety oriented. Must possess a sense of awareness, timelines, urgency, common sense, and have a very strong attention to detail. Strong organization and time management skills are a must.
Strong level of knowledge and comfort with Windows operating system and MS Office software required.

PHYSICAL AND MENTAL REQUIREMENTS

Availability for seasonal position (May 2026 - October 2026)
Able to work in extreme temperatures / or demanding outdoor climates
Lift, carry, and push up to 25 lbs. Occasionally.
Be comfortable in settings with lots of water either on lake, in lake and around lake.
Able to sit for long periods up to two-hour stretches. Perform repetitive motions like bending, grasping, and typing
Able to spend long periods working on a computer, digital device, or outdoor settings.
Strong physical ability to hike and move through the park to enable capturing features of the area.
Read and write work-related documents in English.
Speech recognition and clarity, including the ability to understand the speech of visitors, co-workers and guests, and the ability to speak clearly in order to be understood in English.

Founded in 1917, Guest Services has worked tirelessly to earn the reputation as the premier hospitality management company and National Park Service concessionaire in the United States. Guest Services takes great care and pride in providing best-in-class services across a wide variety of client sites including luxury communities, hotels, resorts, government and business dining facilities, full-service restaurants, state and national parks, outdoor recreation, boathouses, marinas, museums, conference centers, senior living communities, health care systems, school and university dining facilities, and specialty retail stores. Guest Services, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment and promotion without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

OUR COMMITMENT TO DIVERSITY, EQUITY, & INCLUSION

We embrace Diversity, Equity, and Inclusion (DEI) and the richness it brings to our company. 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Content Creator / Visual Storytelling Specialist - Callville Bay