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BT
Born To Race
Social Media Content Creator (TikTok & Instagram)
Career Insights for Digital Content Producer / Writer
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What they do
A Digital Content Producer or Writer produces engaging content for use online. Create articles, blog posts, and other written Web materials.
$78,249 / year median in New York
+10% projected growth
Job Description
Social Media Content Creator (TikTok & Instagram) Born to Race is a growing motorcycle apparel brand specializing in motorcycle jackets, riding pants, gloves, protective gear, and lifestyle products. We are looking for a creative, energetic, and camera-confident Social Media Content Creator to develop engaging content for our TikTok and Instagram pages. This is an on-site, part-time position on Long Island. The ideal candidate understands current social-media trends, is comfortable appearing in videos, and can independently take a content idea from filming through editing and posting. Responsibilities Develop creative content ideas for TikTok, Instagram Reels, Stories, and product campaigns Film and edit short-form videos featuring our motorcycle apparel and riding gear Confidently appear on camera when required Photograph products, lifestyle content, and behind-the-scenes activities Write engaging captions, select appropriate audio, and use relevant hashtags Maintain a consistent posting schedule and content calendar Monitor trends, sounds, formats, and competitor content Respond professionally to comments and help grow audience engagement Review performance metrics and identify which content generates the most reach, traffic, and sales Assist with Facebook and other marketing content when needed Qualifications Experience creating content for TikTok, Instagram, or similar platforms Comfortable and natural in front of the camera Familiarity with CapCut, Canva, Adobe applications, or comparable editing tools Strong understanding of Reels, TikTok trends, hooks, transitions, and short-form storytelling Creative, dependable, organized, and able to work independently Strong communication and caption-writing skills Must be able to work on-site on Long Island and have reliable transportation Interest in motorcycles, fashion, fitness, lifestyle content, or e-commerce is preferred but not required A college degree is not required—we value creativity, ability, and a strong portfolio