Job Summary We are seeking an energetic and innovative Social Media Manager and Content Creator to elevate our brand presence across digital platforms. In this dynamic role, you will develop compelling content, manage social media campaigns, and analyze performance metrics to drive engagement and growth. Your creative vision and strategic mindset will help shape our online identity, connect with our audience, and amplify our marketing efforts. This paid position offers an exciting opportunity to influence brand perception while honing your skills in digital marketing and content development. Duties Develop and execute comprehensive social media strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement. Create high-quality, engaging content such as graphics, videos, photography, blog posts, and copy that align with brand voice and marketing goals. Manage social media calendars, scheduling posts using tools like Hootsuite or Buffer to ensure consistent content delivery. Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities for informed content planning. Analyze social media performance using analytics tools like Google Analytics and platform-specific insights; prepare reports to measure campaign effectiveness and optimize future strategies. Collaborate with public relations teams to coordinate media outreach and manage online reputation through proactive communication. Conduct keyword research to enhance content discoverability through SEO best practices; incorporate relevant hashtags and keywords into posts for maximum reach. Oversee paid advertising campaigns on Facebook Advertising and other platforms to target specific audiences effectively. Maintain up-to-date knowledge of digital marketing trends, media editing tools, graphic design software such as Adobe Photoshop and Illustrator, and video editing applications for media production. Engage actively with followers by responding to comments, messages, and inquiries in a professional manner that reflects the brand's voice. Skills Proven experience in social media management and content creation across diverse platforms. Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator) for media editing and visual content development. Expertise in social media analytics tools including Google Analytics, social listening platforms, and native platform insights to monitor performance metrics. Knowledge of SEO principles, keyword research techniques, and digital marketing performance monitoring strategies. Ability to craft compelling written content with excellent proofreading skills; adept at storytelling through various formats such as blogs, captions, scripts, and press releases. Familiarity with social media advertising campaigns on Facebook Ads Manager or similar platforms; experience in setting up targeting parameters for optimal results. Excellent relationship management skills for engaging with influencers, partners, media outlets, and community members effectively. Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. Experience using media editing tools for video production or photography is a plus; creative flair is highly valued. Knowledge of branding principles to ensure consistency across all digital channels; ability to adapt tone based on target audiences. Join us if you're passionate about creating impactful digital stories that resonate! This role offers a vibrant environment where your creativity fuels our brand's growth—empowering you to make a real difference in the world of social media marketing!

Pay:

$20.00 - $25.00 per hour Expected hours: 20.0 - 30.0 per week

Benefits:

Employee discount Flexible schedule

Work Location:

In person