Hybrid Digital Marketing & Social Media Creator Montessori Preschool & Tutoring Academy Irvine, CA Job Details Part-time $18 - $22 an hour 14 hours ago Benefits Tuition reimbursement Paid time off Professional development assistance Flexible schedule Referral program Qualifications Website management Newsletters (communication methods) Facebook Marketing analytics Instagram Paid search marketing Full Job Description Job Overview We are looking for a "doer" who can take an idea and turn it into content, a campaign, and ultimately new customers. Dedicated and sincere Type A team member. We are looking for a creative, tech-savvy, results-oriented Digital Marketing & Social Media Creator to help grow our Montessori Preschool and Tutoring Academy and Business. This is a hybrid role combining social media management, digital marketing, content creation, advertising, and day-to-day digital support. We are seeking a dynamic and innovative Hybrid Digital Marketing & Social Media Creator to elevate our brand presence across multiple digital platforms. This role combines strategic content creation, social media management, and digital campaign execution to engage audiences and drive measurable results. The ideal candidate is passionate about digital marketing trends, skilled in content development, and proficient in leveraging various advertising tools to maximize reach and impact. Join us to craft compelling narratives, optimize campaigns for performance, and contribute to our growth in a fast-paced, creative environment. Duties Develop and implement engaging social media strategies across platforms such as Facebook, Instagram, LinkedIn, and Tiktok to increase brand awareness and audience engagement. Create high-quality visual content using Canva and graphic design principles that align with brand identity. Manage website content and updates through WordPress or other content management systems to ensure fresh, relevant information. Plan, execute, and optimize paid advertising campaigns using Google Ads, Facebook Advertising, SEM (Search Engine Marketing), and paid search marketing techniques. Conduct keyword research and utilize SEO tools to enhance organic visibility; optimize website content for SEO best practices. Monitor campaign performance through web analytics reporting tools like Google Analytics and Google Tag Manager; analyze data to inform ongoing strategy adjustments. Coordinate email marketing campaigns using marketing automation platforms to nurture leads and maintain customer engagement. Implement conversion optimization strategies by analyzing user behavior data to improve landing pages and call-to-actions for better results. Track digital marketing metrics regularly to evaluate campaign success; prepare comprehensive reports on web analytics and marketing performance. Collaborate with cross-functional teams on digital campaign setup, content management, and social media advertising campaigns to ensure cohesive messaging. Skills Manage and grow our Facebook, Instagram, Google Business Profile, and other social media accounts Create engaging, creative content for social media that increases reach, engagement, leads, and enrollment Design professional flyers, posts, reels, stories, newsletters, and promotional materials using Canva Create content that has the potential to go viral and increase brand awareness Manage and optimize Facebook/Instagram Ads and Google Ads Monitor advertising performance, leads, clicks, conversions, and ROI Develop monthly social media and marketing content calendars Write engaging captions, newsletters, email campaigns, and promotional content Create and edit short-form videos/reels for Instagram and Facebook Maintain and improve our digital presence across Google and social platforms Help with website updates, digital forms, links, tracking, and other online tools Work with CRM and marketing platforms such as GoHighLevel Track leads and help improve the process from inquiry → consultation → enrollment Research trends, competitors, hashtags, and new digital marketing strategies Identify opportunities to increase preschool enrollment and tutoring clients Provide creative ideas for promotions, campaigns, events, and community outreach Ideal Candidate We are looking for someone who: Is highly creative and proactive Has strong knowledge of Canva Understands social media marketing and content strategy Has experience with Facebook/Instagram Ads and Google Ads Can create attractive graphics and engaging video content Understands what makes content engaging and shareable Has excellent written English and can write compelling captions and newsletters Is comfortable learning and managing different digital platforms Is organized and able to manage multiple projects independently Understands basic analytics and can identify what is working and what needs improvement Has experience with preschools, education, childcare, local businesses, or service-based businesses — a plus Is willing to take ownership and bring new ideas rather than simply waiting for instructions Position Hybrid — Part-Time or Full-Time The ideal person will be someone who can become our go-to digital marketing person and help manage the digital side of the business from content creation to advertising to lead generation. Join us as a Hybrid Digital Marketing & Social Media Creator to harness your creativity and technical expertise—driving impactful campaigns that resonate globally!

Pay:

$18.00 - $22.00 per hour Expected hours: 5.0 - 36.0 per week

Benefits:

Flexible schedule Paid time off Professional development assistance Referral program Tuition reimbursement

Work Location:

Hybrid remote in Irvine, CA 92606