Position Summary Beach Pizza Management, owner/operator of 9 franchised Rotolo's Craft & Crust restaurants across Houston, Lafayette, and Baton Rouge, is seeking a self-motivated, digitally fluent marketing generalist to own local store marketing (LSM) across all 9 locations. This role is the connective tissue between store-level operations, the Rotolo's franchisor marketing department, and the local communities we serve — translating brand strategy into store-level execution that drives measurable revenue: foot traffic, catering bookings, event attendance, and check averages. This is a hands-on, builder role. You'll be behind the camera and in the editing software as often as you're behind a spreadsheet or a Google Ads dashboard. The ideal candidate treats every store visit as a content and revenue opportunity. This role is well-suited to someone early in their marketing career looking to grow into a regional role as Beach Pizza Management continues to expand. Key Responsibilities Local Store Marketing (LSM) Planning

• Build and execute quarterly LSM plans for each store, tailored to local market dynamics, competition, and calendar events
• Track and report on the revenue impact of LSM initiatives by location Content Creation & Brand Partnership
• Create photo and video content on-site at each store in collaboration with store managers
• Coordinate with the franchisor marketing department to ensure all content and campaigns stay on-brand and compliant with system-wide guidelines
• Maintain a rolling content calendar across all markets Social Media Management
• Plan, write, and publish social content across platforms (Facebook, Instagram, TikTok, Google Business Profile)
• Engage with followers/customers and monitor brand mentions and reviews Paid Digital / Google Ads
• Build, launch, and manage Google Ads campaigns (Search, Local, Performance Max) for each market
• Monitor spend, cost-per-acquisition, and ROAS; optimize campaigns monthly Catering, Events & Store Spirit Nights
• Develop and grow the catering program — outreach to local businesses, schools, and organizations
• Plan and execute special events and community/spirit nights (schools, sports teams, nonprofits) at each location
• Build repeatable local partnership playbooks that store managers can run independently over time Revenue & Reporting
• Set and track KPIs tied to marketing activity: foot traffic, catering revenue, event bookings, ad performance
• Present monthly results and recommendations to the Director of Operations Qualifications 2-4 years of marketing experience, ideally in restaurant, retail, or another multi-location/franchise environment Strong hands-on digital content creation skills: shooting and editing photo/video for social (phone-based production is expected) Working knowledge of Google Ads, Meta Ads Manager, and social scheduling tools Comfortable working independently and remotely, with strong self-direction and time management Excellent written communication — this role writes the brand's voice daily Valid driver's license and reliable transportation for regular Houston-area travel, plus periodic trips to

Louisiana Bonus:

experience with catering sales, community event coordination, or local partnership building

Pay:

From $50,000.00 per year

Benefits:

Flexible schedule

Work Location:

Hybrid remote in Baton Rouge, LA 70810