Social Media & Content Manager Location:

Falls Church, Fairfax, and Sterling, VA Job Type:

Full-Time Work Location:

In Office Only. Remote and hybrid work arrangements will not be considered.

Compensation:

$40,000-$60,000 per year , including a starting base salary of $40,000 plus performance-based bonus opportunities of up to $20,000 annually . Benefits Health Insurance Dental Insurance Vision Insurance Paid Time Off Paid Sick Leave 401(k) with Company Match (eligibility requirements apply) Employee discounts on treatments and skincare products Professional development opportunities Career growth within a rapidly expanding medical spa About Prolase Medispa Prolase Medispa is Northern Virginia's premier destination for aesthetic and wellness treatments. We are passionate about helping our clients look and feel their best through advanced technology, exceptional service, and personalized care. We're seeking a creative, organized, and motivated Social Media & Content Manager to lead our digital presence and bring the Prolase Medispa brand to life. This is an exciting opportunity for someone who enjoys creating engaging content, building online communities, and collaborating with a talented team of aesthetic professionals. As our Social Media & Content Manager , you will own Prolase Medispa's digital presence by planning, creating, and executing engaging content across all social media platforms while supporting brand awareness, community engagement, client communications, and promotional campaigns. This role is ideal for someone who enjoys equal parts creativity, storytelling, photography, videography, copywriting, and strategic content planning. This is a fully in-office position. Daily collaboration with our providers and staff is essential to capturing authentic content, showcasing treatments and patient experiences, and supporting the continued growth of our brand. Position Summary The Social Media & Content Manager is responsible for developing and executing Prolase Medispa's social media strategy while serving as the company's primary content creator. This individual will produce engaging photo, video, graphic, and written content that highlights our providers, services, client results, products, events, and company culture. The ideal candidate is a self-starter who thrives in a fast-paced environment, enjoys wearing multiple creative hats, and is passionate about building a recognizable luxury brand through compelling digital storytelling. Key Responsibilities Content Creation Develop and execute Prolase Medispa's social media content strategy. Create engaging photo, video, graphic, and written content across multiple platforms. Plan and manage a monthly social media content calendar. Photograph and film treatments, products, providers, staff, office culture, educational content, and special events. Edit short-form videos, reels, stories, and promotional content for social media. Write engaging captions, educational posts, and compelling calls-to-action. Create branded graphics using Canva, Adobe Creative Suite, or similar software. Maintain a consistent visual identity and brand voice across all platforms. Organize and maintain the company's digital media library of photos, videos, graphics, and marketing assets. Social Media Management Manage the company's presence on Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, and emerging platforms. Schedule and publish daily social media content. Monitor comments, direct messages, and audience engagement. Respond to inquiries and direct client questions to the appropriate department. Stay current with platform updates, trends, viral content, and best practices. Identify opportunities to increase engagement, reach, and brand awareness. Campaigns & Promotions Create promotional content for monthly specials, memberships, retail products, seasonal campaigns, and new service launches. Coordinate social media campaigns around holidays, community events, and promotional initiatives. Promote provider spotlights, patient testimonials, educational series, and before-and-after results. Assist with planning and promoting open houses, educational seminars, community events, and in-office promotions. Community Engagement Build meaningful engagement with current and prospective clients through social media. Foster relationships with local businesses, influencers, and community partners. Monitor online reviews and notify management of trends or client concerns. Identify user-generated content opportunities and encourage client engagement. Collaboration Work closely with providers, management, and front desk staff to identify daily content opportunities. Coordinate with photographers, videographers, graphic designers, and other marketing vendors as needed. Attend staff meetings to stay informed on promotions, new services, and company initiatives. Assist providers in creating educational content that showcases their expertise. Email & Client Communications Assist in creating email and SMS marketing campaigns promoting services, events, and special offers. Design graphics and messaging that align with social media campaigns. Coordinate marketing communications to ensure consistent messaging across platforms. Analytics & Reporting Monitor social media analytics across all platforms. Track engagement, follower growth, impressions, reach, and campaign performance. Prepare monthly reports with insights and recommendations. Identify opportunities for continued growth through performance analysis and industry trends. Brand Management Ensure all published content aligns with the Prolase Medispa brand. Maintain professionalism and consistency in all digital communications. Protect client privacy by following HIPAA and company policies regarding photography and social media. Help strengthen Prolase Medispa's reputation as a leader in aesthetic medicine throughout Northern Virginia. Additional Responsibilities Maintain organized digital files and marketing assets. Assist with miscellaneous marketing and administrative projects as assigned. Support additional branding initiatives that enhance the company's digital presence. Qualifications Required Minimum of 2 years of professional experience managing business social media accounts. Experience creating engaging photo, video, and written content. Strong photography and videography skills. Experience editing videos for Instagram Reels, TikTok, Facebook, and YouTube Shorts. Excellent written and verbal communication skills. Strong organizational and project management abilities. Ability to manage multiple projects while meeting deadlines. Comfortable appearing on camera and directing others during content creation. Ability to work independently while collaborating effectively with a team. Preferred Experience in the medical aesthetics, beauty, skincare, wellness, or healthcare industry. Experience using Canva, Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom, Illustrator), CapCut, or similar software. Experience using Meta Business Suite and social media scheduling platforms. Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field (or equivalent experience). Basic knowledge of email marketing platforms and CRM systems. What We're Looking For The ideal candidate is: Passionate about social media and digital storytelling. Highly creative with an eye for photography, videography, and design. Comfortable collaborating with providers, staff, and clients to create authentic content. Self-motivated and proactive, with the ability to take ownership of projects from concept to completion. Organized, dependable, and detail-oriented. Excited to contribute to a growing company and help elevate a luxury medical spa brand. Why Join Prolase Medispa? At Prolase Medispa, you'll have the opportunity to make a direct impact on a growing, innovative company. We believe in investing in our team, encouraging creativity, and providing opportunities for professional growth. If you're passionate about creating exceptional content and helping build a recognizable, trusted brand, we'd love to meet you.

To Apply:

Please submit your resume along with a portfolio or links to social media accounts, content, campaigns, or videos you have created or managed. Applications without examples of previous work may not be considered.

Pay:

$40,000.00 - $60,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Health insurance Paid time off Vision insurance

Work Location:

In person