Job Summary Mary Frances Accessories, a colorful and artistic fashion accessories brand based in Walnut Creek for over 30 years, is looking for a highly creative, hands-on Social Media & Creative Content Manager. We want someone who can turn our playful handbags into fun, engaging, scroll-stopping content across social media and email—and who is excited about combining their own creative skills with the newest AI tools. We want someone who can think of the idea, schedule it, create the content, execute it, and analyze how it performs. Here's what that looks like day to day: Social Media & Content Own the day-to-day creative direction, content planning and execution for Instagram, Facebook, TikTok, Pinterest and emerging platforms. Develop a social media strategy designed to increase engagement, followers, brand awareness, website traffic and sales. Create imaginative, visually compelling content—including photography, Reels, short-form video and graphics—that showcases our handbags around product launches, trends, holidays and cultural moments. Write engaging captions and brand stories that capture the personality and spirit of Mary Frances. Manage the social content calendar, stay ahead of trends and emerging formats, and use performance insights to continually improve content and strategy. Use AI and emerging creative tools for ideation, imagery, video, editing and copy, combining AI with real product photography to maintain an authentic brand identity. Email Marketing

• Own the creative development and execution of our consumer email/e-blast campaigns.
• Develop compelling concepts, imagery, layouts, headlines, subject lines and copy around products, promotions and brand stories.
• Manage scheduling, segmentation, A/B testing and performance using Remarkety or a similar platform. Brand Marketing & Campaigns
• Build and maintain a marketing calendar that keeps social, email and website creative aligned, with realistic timelines and deliverables mapped to launch dates.
• Collaborate with our design, sales, e-commerce and leadership teams on product stories and marketing opportunities.
• Support influencer relationships, photoshoots and website creative as needed. Who We're Looking For
• 3+ years experience
• Reliable with deadlines and able to manage multiple projects at once
• Fashion/accessories/lifestyle experience preferred
• Strong creative portfolio
• Hands-on creator
• Strong writing
• Organized but responsive to trends Tools & Skills Experience with some combination of Adobe Creative Cloud, photography/video editing, AI image and video tools, social media management platforms, email marketing platforms and Shopify.

You do not need to know every tool listed above. We care more about strong creative instincts, demonstrated results and the ability to quickly learn new technology. To Apply

• Please send your resume, portfolio or links to social media campaigns you have personally createds
• Cover letter always welcomed or why you are interested in Mary Frances Accessories.

Pay:

$72,000.00 - $85,000.00 per year

Benefits:

401(k) 401(k) matching Employee discount Health insurance Paid time off Retirement plan Application Question(s): Have you ever worked in wholesale or fashion? From a scale of 1-10, what level of photography and making reels do you have? Would you say you are more hands on content creator or a marketing strategist?

Work Location:

Hybrid remote in Walnut Creek, CA 94596