About Us We believe dinner should be the best part of your day

• whether it's a leisurely, slow-cooked Sunday project or a random Tuesday when you're tired and have zero interest in making it
• A Whole Thing

•. For 10 years, we've been helping passionate home cooks put ridiculously delicious food on the table with foolproof recipes that deliver big flavor without unnecessary fuss. Today, our website reaches more than 10M pageviews annually, with a community of 250k+ followers across social channels. We're excited to grow our team with a food-obsessed, internet-savvy creative who loves figuring out what's for dinner almost as much as they love being online

• and is ready to lead the next chapter of our social presence.

If your cookbook collection is a point of pride, your Saved Recipes folder grows faster than you could possibly cook from it, and you're always paying attention to what people are cooking, watching, and talking about, you might be our person. The Role We're looking for a Social Media Lead to own the strategy, creative direction, and day-to-day execution of our social channels. This is a highly proactive role: we need someone who brings ideas to the table, turns them into actionable plans, and takes the lead on executing them from start to finish. You'll work closely with our founder, turning our recipes, brand story, and larger business priorities into engaging social content

• including coming to content production days ready to direct what we need to capture and how it all comes together. Most importantly, you understand that social is an important extension of our larger brand. We'll rely on you to think beyond the content calendar
• building familiarity and trust, fostering community, sharing behind-the-scenes moments, supporting affiliate and business initiatives, surfacing our deep library of existing content, and giving our audience a reason to keep coming back.

Responsibilities Social Strategy and Brand Presence You will lead the next chapter of our social presence, bringing fresh ideas, a strong point of view, and the initiative to turn them into action: Owning our social strategy, including the structure, cadence, and priorities of our content calendar Staying deeply plugged into what's happening across social and the food space

• studying trends, creators, formats, and conversations to identify where we can stand out rather than simply follow along Thinking beyond individual recipe posts to build our brand and community through founder-led content, behind-the-scenes storytelling, affiliate opportunities, our extensive recipe library, and larger business initiatives Keeping social connected to broader priorities across the blog, email, and business while giving our audience a distinct reason to follow and engage with us on social Driving platform growth and engagement, using performance data to understand what's resonating and continually evolve our approach Content Creation and Creative Production You will turn strategy and ideas into social content, taking the lead on the creative process from concept through execution: Developing social-first concepts and determining the format, creative direction, and assets needed to bring them to life Coming to content production days prepared with concepts, scripts, shot lists, and a clear plan for what we need to capture Directing our founder on camera and providing real-time creative direction during production Writing voiceover scripts, Stories, captions, and other social copy in our established brand voice Editing short-form video for new and refreshed content, including voiceovers, closed captions, audio selection, and cover images Mining our extensive content and asset library for creative ways to give existing recipes new life Capturing b-roll, behind-the-scenes moments, and in-kitchen content that brings more of our brand and personality to social Channel Management & Community Engagement You will make sure our social channels feel as warm, helpful, and engaging as the brand itself•giving our audience reasons to stick around and connect with us: Owning day-to-day publishing and scheduling across our social channels Engaging thoughtfully with comments and DMs, representing our brand with warmth, personality, and accuracy Building community by finding ways to get our audience talking, participating, and connecting with us Integrating affiliate content naturally and consistently into our social presence Proofreading and quality-checking all social content before publishing, including proper photo and video credits Cross-Functional Collaboration You will work closely with our founder and the rest of our small team to keep social moving•planning ahead, anticipating what you'll need from us, and making sure you have it when you need it: Partnering with our founder and Operations Coordinator to plan ahead for upcoming content, production, and scheduling needs Coming to check-ins prepared with clear questions, recommendations, decisions, and requests so we can move quickly Staying connected to our blog and email calendars so social supports•rather than simply repeats•what we're doing elsewhere Being on-site 2-3 days a week during active production weeks for filming, creative direction, quick-turn reviews, and spontaneous content capture Keeping projects moving between check-ins and reliably closing the loop on next steps and follow-ups Qualifications Our ideal candidate has strong creative instincts, is naturally resourceful, and is willing to jump in and figure things out.

We're a small team working in an industry that changes fast and often

• priorities shift, new opportunities pop up, and sometimes the only option is, "we haven't done this before, but we'll figure it out as we go!" While relevant experience is a big plus, you don't need to have held this exact role before to be a great fit
• but you will need the curiosity, initiative, and drive to learn quickly and bring yourself up to speed.

What You Bring:

Most importantly, you really, really love food: You cook regularly, feel at home in the kitchen, know your way around a recipe, and understand what makes a dish work

• how flavors balance, why a technique matters, and what makes one version better than another.

Culinary fluency is non-negotiable for this role You're also fluent in social media: You understand what makes content work, pay attention to how platforms and trends are evolving, and understand what people want to watch, save, share, and engage with You're a strong writer: You can learn and fluently communicate in an established brand voice that's warm, conversational, and food-obsessed You think strategically about content: You know how to bring an idea to life and have a point of view on how to package it, where it belongs, and why it's worth making You're comfortable working in person during production and excited to give clear, real-time creative direction Working Style You bring ideas and initiative rather than waiting to be told what to do You take full ownership of your work and see ideas through from conception to completion You naturally bring structure to ambiguous or open-ended situations, identifying next steps and moving things forward You anticipate what you'll need to execute—whether that's research, assets, a script, a shot list, an approval, or 15 minutes with our founder—and get ahead of it You aren't intimidated by something you don't know how to do yet

• you'll research it, learn it, and ask smart questions You're comfortable making decisions independently and know when something actually needs input from the rest of the team You communicate clearly, stay steady when priorities shift, and reliably close the loop without needing reminders Great If You Have It Hands-on experience creating social content is greatly preferred
• particularly short-form video, editing, voiceovers, static posts, carousels, Stories, and captions.

Experience with social analytics, affiliate marketing, Asana, Later, Meta Business Suite, or similar tools is also a plus! How to Apply Submit your resume with a cover letter telling us why you think you'd be a great fit.

In the cover letter:

If you have relevant work to share, please include 2-3 samples that best represent what you can do (they don't need to be food-focused). For one, briefly tell us about the thinking behind it

• why you chose that format or approach and what you were trying to accomplish.

If you don't have relevant samples, pick 3 social posts from food creators that stand out to you and tell us why. And because we obviously need to know, tell us about the best meal you've had recently! Salary and Benefits Full-time, W-2 position: This is a 40-hour-per-week role. Hybrid +

Twin Cities-based:

We're flexible and mostly remote, but you'll need to live in the Twin Cities area and be available to work in person several times a week for content production, team collaboration, and other needs as they come up.

Flexible hours:

We're not clock-watchers

• we care much more about great work and getting things done than exactly when you start or stop your day.

That said, our team works together Monday-Friday during normal business hours, and you'll need to be generally available and responsive during that time. This isn't a role designed to be worked primarily on nights or weekends.

Generous PTO:

We believe in leading full lives outside work and offer generous paid time off.

Note:

Health + retirement benefits: As a small, growing business, we don't currently offer health insurance or retirement benefits, though we hope to add both as we grow. We encourage strong candidates not to let this keep them from starting a conversation with us

• we're open to exploring solutions together.

Pay:

$60,000.00

• $80,000.

00 per year

Benefits:

Paid time off Parental leave

Work Location:

Hybrid remote in Minneapolis, MN 55410