Company Overview Sugaring NYC is an industry-leading beauty franchise famous for pioneering organic sugaring hair removal—a natural, skin-friendly alternative to traditional waxing. Beyond our signature sugaring treatments, our menu has expanded to offer premier beauty services including laser hair removal, lash lifts and brow lamination, and full body waxing across our nationwide locations. Since opening its first studio in 2014, the company has expanded to 140 locations across multiple states, offering a unique, health-conscious approach to skincare and hair removal. About the Role We are seeking a creative, responsible, and experienced Social Media Manager & Content Creator to elevate our brand presence across digital platforms. Reporting directly to the Chief Marketing Officer (CMO), located at our Corporate Headquarters in West Palm Beach, FL, you will take ownership of content strategy, video production, and daily account management across our main channels (Instagram and TikTok). In this role, you will film, edit, and publish engaging content that authentically showcases our full service lineup—including organic sugaring, laser hair removal, lash treatments, and full body waxing. The ideal candidate thrives with strategic autonomy, communicates naturally on camera, and possesses a strong background in the beauty, wellness, or aesthetics industry.

Work Location & Schedule Hybrid Schedule:

TBD days in-office / at scheduled studio shoots; TBD remote days per week.

Travel Requirements:

Occasional travel across South Florida, with periodic trips to New York or Boston for shoots and team alignment.

WHAT YOU'LL DO

Social Strategy, Content Creation & Video Production Plan & Draft Strategy:

At the direction of the CMO, build actionable content calendars, recurring series, video scripts, hooks, captions, and platform-specific adaptations for Instagram and TikTok.

On-Camera & Shoot Execution:

Organize and conduct studio shoots with employees and participants; capture high-quality vertical video on a smartphone while regularly appearing on camera.

Editing & Production Workflow:

Handle straightforward video edits personally or manage an outsourced editor (including briefs, quality checks, revisions, and deadlines).

Output Targets:

Scale production to deliver 20-24 original short videos per month alongside regular Instagram and TikTok Stories.

Account Publishing, Engagement & Digital Operations Publishing & Community Management:

Maintain regular posting schedules across main brand accounts, manage incoming comments/messages, and route service complaints or studio inquiries to the correct team.

Asset & Calendar Management:

Maintain an organized central content library and rolling production schedule.

Analytics & Performance Testing:

Review metrics weekly, conduct structured creative tests, and refine successful ideas into repeatable formats.

Team & Campaign Collaboration:

Work closely with internal marketing teammates on broader promotional campaigns and creator/influencer content initiatives.

WHAT WE'RE LOOKING FOR

Industry Experience:

2+ years of social media management and content creation within beauty, wellness, or aesthetics (or an exceptional portfolio demonstrating equivalent experience).

Content Production & On-Camera Skills:

Confident speaking and appearing on camera, strong smartphone filming capabilities, and proficiency with editing tools (CapCut, Adobe Creative Suite, Canva).

Strategic & Analytical Mindset:

Demonstrated ability to build actionable content plans, interpret Instagram and TikTok analytics, and translate performance data into creative strategy.

Platform & Tool Proficiency:

Hands-on experience with social scheduling platforms (Buffer, Hootsuite) and paid ad channels (Meta Ads Manager).

Communication & Cultural Awareness:

Excellent copy editing skills, strong familiarity with U.S. social media culture, and the ability to articulate creative reasoning clearly.

Project Ownership:

Proven accountability to manage deadlines, take direction from executive leadership (CMO), and drive projects forward independently.

WHAT WE OFFER YOU

Competitive Base Salary:

Paid weekly.

Holiday Pay & Paid Time Off:

Available after meeting initial eligibility period. Retirement Plan (401k): 401(k) Savings Plan available to help you save for your future through convenient pre-tax payroll deductions (upon meeting initial eligibility requirements).

Beauty & Employee Perks:

Free and discounted beauty services, products, and company merchandise.

Corporate Discount Program:

Exclusive access to discounts on hotels, car rentals, entertainment, attractions, electronics, and more.

Travel Coverage:

100% company-paid business travel for scheduled shoots and regional studio visits. Join us in shaping the future of natural skincare! This role offers you an exciting opportunity to showcase your creativity while making a meaningful impact on our brand's growth across digital channels. To apply, kindly submit your resume, cover letter, and portfolio links via Indeed. Sugaring NYC is an Equal Opportunity Employer.

Pay:

$60,000.00 - $75,000.00 per year

Benefits:

Employee discount Flexible schedule Paid time off Professional development assistance Retirement plan Application Question(s): What is your desired total annual compensation? Portfolio /

Work Examples:

Please share a link to your portfolio or social media accounts (Instagram, TikTok, CapCut) showcasing relevant short-form video work you created, edited, and managed.

On-Camera Experience:

Describe your experience appearing on camera and conducting live or recorded studio shoots. How comfortable are you presenting beauty or skincare topics?

Analytics & Strategy:

Please share a brief example of how you used platform analytics (Instagram/TikTok) to adjust your content strategy and improve engagement?

Location & Travel:

Are you able to work a hybrid schedule (in-office in West Palm Beach, FL) and occasionally travel for studio shoots in South Florida, New York, or Boston? What motivated you to apply to this role at Sugaring NYC?

Education:

High school or equivalent (Required)

Experience:

managing social media and content creation: 2 years (Preferred)

Language:

Spanish (Preferred) Ability to

Commute:

West Palm Beach, FL 33407 (Required)

Work Location:

Hybrid remote in West Palm Beach, FL 33407